Trump's Monopoly game

Author: Shenchao TechFlow

At the beginning of 2025, the TRUMP coin emerged and exploded like thunder a few days before Trump's inauguration speech. The price soared from the initial $0.18 to $75.35, but then fell rapidly, and its market value shrank sharply, eventually falling 90% from its peak.

On April 18, TRUMP tokens ushered in their first unlocking period; on April 23, the official website reported that the top 220 users in Memecoin 's average holdings will be invited to attend the dinner, and the price of the coin soared.

This seems to bring a glimmer of hope, but it is more like luring its holders to move forward with an apple that you will never eat.

Now, two people familiar with the matter revealed that Trump's latest project will be a Trump-branded crypto game with a design similar to Monopoly Go and is scheduled to be launched at the end of April.

The bait is constantly released, avoiding the turmoil caused by tariff policies, and the crypto world that has just calmed down is about to usher in a new game for Trump.

From reality to encryption, this former businessman and politician are now in a vain.

"Buy land, collect rent, bankrupt opponents..." Similar plots are repeated, while Trump, who "always thinks Monopoly is a great game", never stopped his game.

NFT, presidential currency, chain games..., what is the next step?

In the crypto world, Trump is almost one of the most uncontrollable variables, and in 2025, the president made frequent moves.

On January 18, 2025, a few days before taking office, Trump announced the launch of the Meme coin named Trump on his social platform, driving the asset's price to soar to $75.35. Within two days, it became the 19th most valuable cryptocurrency in the world.

The token was issued in the first round of 200 million pieces. According to the official website, two entities under Trump held a total of 80% of the tokens. The 40 million tokens originally scheduled to be unlocked on April 18 are worth about US$300 million, accounting for 20% of the circulation.

In the early stages of unlocking, the market generally expected negative news, but $TRUMP did not collapse immediately after unlocking on April 18. In particular, the news that the official website of Trump Coin set up a closed-door banquet for its holders on April 23 caused a lot of splash. $Trump soared 50% in 24 hours, rising to a maximum of $14.71.

Not only that, according to Fortune magazine on April 15, Trump plans to launch a crypto game that allows players to build virtual property and earn game currency through the "play to earn" mechanism. The game will be the latest addition to Trump and his family’s growing list of cryptocurrency investments.

Although Kevin Mercuri, spokesman for Trump's old partner Zanker, denied the project with Monopoly GO! 》 is similar, but the news that a new game will be launched at the end of April is still confirmed.

This is not the whole of Trump's IP's direct involvement in the crypto world.

As early as 2022-2024, Trump released three NFT series, including his cartoon images (such as superheroes, presidential portraits, etc.). And buyers who hold at least 47 Trump’s “Mugshot Edition” NFTs received the “exclusive reward” of dinner at that time—“I have some cryptocurrency,” Jordan, who received the dinner quota, said in an interview. “But it’s more like a chance to meet President Trump for me.”

Although the NFTs selling companies claim to be unrelated to Trump's campaign, these NFTs are criticized along with the presidential currency for "politicians using the crypto market to make money" and are accused of "the most serious conflict of interest in modern history."

As an old fan of Monopoly Games, Trump has launched the board game "Trump: The Game" in 1989 with it as inspiration. Whether in reality or in the crypto world, Trump has been "buying land and building houses", and his variety is far more than IP .

With the country in the game, you will be defeated by half a son

Trump, who was once skeptical of cryptocurrencies, publicly denounced Bitcoin as a "scam" that influenced the value of the dollar four years ago, showed enthusiasm for Web3 during the 2024 presidential campaign, pledging to build the United States into a global crypto innovation hub and criticized the Biden administration for being too strict in regulation.

On January 23, three days after Trump returned to the White House to start his second term, he issued Executive Order No. 14178, titled "Strengthening the United States' leadership in the field of digital financial technology", laying the foundation for "national digital asset reserves." On March 6, 2025, President Trump signed an executive order to establish strategic Bitcoin reserves and U.S. digital asset inventory to fulfill his promise to make the United States the world's cryptocurrency capital.

"I'm very positive and open to cryptocurrency companies and everything related to this emerging industry. Our country has to be a leader in this field," he said.

On the same day, the White House held its first crypto summit, and well-known founders, CEOs and investors in the cryptocurrency industry who were suppressed during the Biden administration gathered. However, no substantive policy documents were issued throughout the event, and most of the speeches were filled with thanks and praise for Trump's "wise and powerful", as if it was a grand "Thanksgiving Day". The official live broadcast was interrupted 20 minutes after the opening, leaving behind a lot of imagination.

Not only did he express his support for cryptocurrencies politically, Trump and his family members all entered this market.

In September 2024, the Trump family founded the cryptocurrency lending platform World Liberty Financial (WLF). The GOLD PAPER released by the project shows that the Trump family receives 75% of the cryptocurrency income and is not responsible. In November 2024, Trump Media and Tech Group submitted a trademark application for the crypto payment and transaction service "TruthFi", and hinted that it would acquire the crypto platform Bakkt. In February 2025, the Trump Group filed a trademark application with the U.S. Patent and Trademark Office under the name of DTTM operations, marking its possible expansion into the Metaverse and NFT fields. In March, President Trump’s two sons officially announced that they were investing in a new Bitcoin mining company to expand the family’s business interests in the crypto industry.

Measures including meme coins have brought billions of dollars in revenue to its family. Government ethics experts say these business activities have created the most obvious conflict of interest in the history of the U.S. presidency. It’s no wonder Timothy L. O’brien, who has long written Trump’s biography, once said, “Anyone who has walked into Trump’s office and provided him with a simple way to make money will catch his attention. He is always opportunistic about policy.”

New York Times related reports

" They weaponize the government and use it to deal with the entire industry," Trump said of the Biden administration's actions to investigate cryptocurrency companies.

In a memorandum on April 7, U.S. Attorney Deputy Secretary Todd Blanche cited President Donald Trump’s commitment to “end the weaponization of regulation in the cryptocurrency industry” to dissolve the National Cryptocurrency Enforcement Team (NCET), “the Justice Department will no longer take litigation or enforcement actions to impose a regulatory framework on digital assets.”

Asset layout, taking advantage of the situation, and maximizing benefits, just like the planning of Chain Game Play to earn, the Trump family is on and has been on this path.

Monopoly life

As the fourth child of New York real estate tycoon Fred Trump, Trump has been regarded as the heir to his father's career after earning his degree from the University of Pennsylvania Wharton. Before joining the company, he entered the real estate industry with the $1 million provided by his father, and then family real estate companies continued to expand, and other properties with the Trump brand - casinos, apartments, golf courses and hotels were also completed.

"Trump: Games" reissued in 2004 has a slogan: Making millions requires wisdom, and making millions requires Trump. In this game, strategy and fun are not the most important thing, money is the core, it is both a means and an ultimate goal. Just like life.

Trump is good at making money with his reputation, and his media image has expanded with the business empire.

From the founder of the Miss Universe, Miss America and Miss America pageant to the creator and host of NBC's reality show "Apprentice"... While becoming a household name in American society for nearly half a century, Trump also printed his name on hotels, buildings, squares, games and golf courses around the world, a large part of which is just "official labels".

In 2011, Forbes financial experts estimated that the Trump brand was worth $200 million, but Trump objected to the valuation, saying his brand value was about $3 billion.

This is not surprising, and Trump has always been an expert in boasting and negotiations.

In The King of Real Estate: Donald Trump, biographer Gwenda Blair wrote: "In The Art of Transaction, Trump claims that business transactions are the mark that distinguishes him from others...but his most original creation is constant self-inflation." - The Art of Transaction promotes its commercial success, but it was not until twenty years later that he realized that there were so many fictions in the book. In 2016, the author of the book, Schwartz, criticized himself for "putting lipstick to pigs" on Good Morning America.

From malls to political situations, the controversy surrounding Trump has never stopped. As a businessman, he was involved in more than 4,000 legal lawsuits, and during his last presidency, he also left more than 3,700 conflict charges of not completely divesting business interests. But he never restrained himself, and he did get what he wanted, completing a magnificent turn with a very poor record.

In January 2025, Trump, who had been sentenced to life imprisonment for felony crimes, officially became the first person to be elected president as a felon, and was on the table again, stirring up the global chess game.

Looking back to the Monopoly game in 1989, which was under the name of the Trump brand and had poor sales: the rules are capricious, obsessed with wealth accumulation, and no moral bottom line. The slogan is: "It's not whether you win or lose, it's whether you win!"

Doesn't this plot look familiar?