Resisting high housing prices, how can young people use $HOUSE to ignite the Meme craze?

Author: MarsBit

On April 27, 2025, the market value of Solana Eco's meme coin $HOUSEcoin (hereinafter referred to as HOUSE) soared to US$75 million, a record high. Since its release on March 25 through the Pump.fun platform, the project has leaped from obscurity to the focus of the crypto community in just one month. Its official website slogan "Flipping the Housing Market, One $HOUSE at a Time 🏗️" (a $HOUSE, reshaping the real estate market) is a resounding sound, and a quote from Michael Brie - "The housing market will collapse, this coin is your hedge" (the housing market will collapse, this coin is your hedge) - gives it a subversive symbolic meaning. Against the backdrop of global housing prices soaring 48% and the hopelessness of young people buying a house, HOUSE has transformed economic anxiety into a decentralized struggle. How does this meme coin ignite a global resonance? Why is its anti-real estate narrative so deeply rooted in people’s hearts? Let's walk into the story of HOUSE.

What is HOUSEcoin?

$HOUSEcoin is a meme coin on the Solana blockchain, issued through the Pump.fun platform, positioned as a high-profile satire of the global real estate market. Its core philosophy is anti-real estateism, expressing young people's anger and ridicule towards high housing prices. As the official website claims, HOUSE aims to "reshape" the real estate market, which is not only a joke on speculative "housing speculation", but also a challenge to systemic injustice. Brie’s introduction evokes memories of the subprime mortgage crisis of 2008, suggesting that HOUSE is a hedge against the potential real estate bubble.

From a technical perspective, HOUSE has a simple design: the total supply is 998.8 million, 60% is allocated to the community, 20% is used for liquidity pools, and the rest is used for development and marketing. Solana's high throughput (65,000 transactions processed per second) and low fees (average $0.00025 per transaction) support the rapid spread of HOUSE. On-chain data shows that HOUSE has more than 18,000 holders and Telegram community members have exceeded 35,000, showing strong community momentum.

HOUSE’s cultural symbol is its core driving force. The pixelated "house" logo surrounds the flames, symbolizing the subversion of the traditional real estate system. Community members call themselves "Homeless Hodlers", holding up the joking slogan of "1 HOUSE = 1 House" and dreaming of replacing unattainable properties with digital tokens. A widely circulated meme picture shows a shabby cottage priced at $1 million, next to the logo and text of HOUSE: "Buy $HOUSE and burn the old system." This combination of humor and anger makes HOUSE a phenomenal project in meme culture.

The global resonance of anti-real estateism

Amplification of economic pain points

HOUSE’s narrative is rooted in a cruel reality: the global housing market has become out of reach. According to the World Bank's 2025 data, the housing price-to-income ratio (the ratio of housing prices to annual income) in major cities around the world has reached 12:1, which means that ordinary people need not eat or drink to buy a house for 12 years. In London, Sydney, San Francisco and other places, this ratio exceeds 18:1. In the United States, the average home price has climbed to $580,000, and the average age of first-time home buyers has been postponed to 39 years old, a record high. Young people's wages have only increased by 6% since 2018, far less than the 48% increase in housing prices, and student debt and high rents have further crushed their dreams of buying a house.

HOUSE translates this economic pain point into narrative fuel. Its claim is a "held" to the collapse of the property market, echoing the legend of Brie earning $700 million by shorting the subprime mortgage market in 2008. While Brie’s introduction is unproven, it hits the community’s sentiment: On the X platform, the post declares “Your house will be worthless in the end, hedge with $HOUSE.” This narrative turns economic despair into speculative struggles, and HOUSE becomes the digital vote for young people.

The global spread of meme culture

HOUSE’s anti-real estateism not only stays at the economic level, but also evolves into a cultural movement. The community amplifies the absurdity of the property market through memes, short videos and NFTs. A TikTok video has 3 million views. In the video, a Generation Z tenant threw a "mortgage contract" into the fire, holding a HOUSE flag, with the caption: "30 years of mortgage is slavery, $HOUSE is freedom." Another meme picture on Discord puts a $2 million apartment with a HOUSE token and asks: "Which is the real scam?"

These cultural products resonate because they reflect the shared experiences of young people around the world. In Japan, high housing prices force "parasitic singles" to live with their parents until their 30s, and HOUSE's Japanese Telegram group already has 5,000 members. In Spain, youth unemployment rates are as high as 25%, and local artists create HOUSE-themed street graffiti. The community also translates promotional materials into Spanish, Korean and Chinese, with non-English users accounting for 40%, showing the global appeal of narrative. HOUSE’s meme is not only a joke, but also an outgoing outlet.

The execution of anonymous teams

HOUSE’s founding team remains anonymous and interacts with users only through the X account @HousecoinOnSol and Telegram communities. On-chain analysis shows that the token contract (address: DitHyRMQiSDhn5cnKMJV2CDDt6sVct96YrECiM49pump) was deployed on March 25, 2025. The developer wallet is related to other meme coin projects in the Solana ecosystem, implying that this is an experienced team. Despite their anonymity, their execution is impressive.

On April 10, the team launched the "Burn the Mortgage" progressive web application (PWA), where users can "buy" and "burn" virtual high-priced properties to satirize the housing price bubble by holding $HOUSE. The app attracted 10,000 users within 48 hours of its launch, driving its market value to jump from $10 million to $25 million. On April 20, the team announced the release of 10,000 HOUSE NFTs, containing uniquely designed virtual “houses” where holders can participate in governance and airdrop rewards. After the news was released, trading volume surged by 200%, with a market value exceeding $50 million. The team declared on X: "We don't build houses, we build revolutions." This anarchist sentiment complements efficient delivery, echoing the chaotic spirit of meme coins.

Community rumors add mystery to the team. A Telegram administrator, "Homeless Holder", revealed that team members are distributed across three continents and are often coded in coffee shops and shared office spaces. Although these stories are unproven, they add the mythical color of a decentralized uprising to HOUSE.

Community culture and global background

A decentralized struggle culture

HOUSE’s success relies not only on technology, but also on its unique community culture. Telegram and Discord groups form the gathering sites for “homeless holders”, with members sharing memes, discussing house price pain points, and even organizing virtual protests. On April 15, the community launched the "Burn the House" airdrop, distributing $150,000 worth of HOUSE tokens to 7,000 wallets. The event promotional video showed the explosion of a virtual mansion, with views reaching 500,000 in 24 hours, and the transaction volume soared to $30 million.

The community also demonstrated amazing creativity. The “Meme Contest” on Reddit attracted 2,000 participants, and the winner received a $5,000 HOUSE reward. An award-winning work depicts a young man holding a HOUSE token at the bank counter, with the caption: "I don't need your 30-year loan, I have $HOUSE." This spontaneous cultural production has allowed HOUSE to transcend a single token and evolved into a decentralized platform for struggle.

Catalysis of global context

The rise of HOUSE is closely linked to the global economic background. In 2025, many countries around the world face housing crises: Toronto's house price-to-income ratio in Canada reached 16:1, Sydney's home purchase rate in Australia fell to a 20-year low, and housing prices in China's first-tier cities such as Shanghai forced young people to give up their dream of buying a property. The International Monetary Fund warned that the global real estate market leverage ratio (debt-to-asset ratio) has reached the 2008 level and the risk of collapse has intensified. HOUSE's narrative just hits this pain point, and its slogan "the real estate market will collapse" is exaggerated, but it resonates with public anxiety.

In addition, the cultural atmosphere of the crypto community provides fertile ground for HOUSE. Solana's Pump.fun platform lowered the threshold for meme coins issuing. In the first quarter of 2025, the total market value of meme coins issued on the platform exceeded US$2 billion. Decentralized exchanges such as Raydium and Jupiter provide high liquidity for HOUSE, with HOUSE/SOL pairs accounting for 70% of the total trading volume. This ecological support has allowed HOUSE to grow rapidly from a niche meme to a global phenomenon.

The deep power of anti-real estate narrative

Symbol resistance or actual hedging?

HOUSE claims to be a "held" to the real estate crash, but its actual function is more symbolic than financial. Unlike Brie’s credit default swap, HOUSE has no mechanism to directly profit from the decline in the property market, and its value relies on community beliefs and market momentum. However, this limitation is exactly what it charms: HOUSE is not a complex financial derivative, but a symbol of protest. Purchasing HOUSE is not for arbitrage, but to express dissatisfaction with the real estate system.

This symbolic struggle drives community action. The April 15 airdrop of the “Burn the House” not only stimulated the transaction, but also sparked discussions about housing injustice. The community plans to launch “HOUSE DAO” in May, allowing token holders to vote on future projects such as housing programs that fund low-income families or support anti-eviction campaigns. These moves show that HOUSE hopes to evolve from memes into a social force.

The risks and limitations of narrative

Although the anti-real estate narrative is strong, it has its own risks. Its anger tone may be too extreme, alienating some potential supporters. On the X platform, some people praised HOUSE's spirit of resistance, and others warned it as "emotional hype." Brie’s introduction, while compelling, may mislead investors to overestimate the financial value of HOUSE. Historical experience shows that meme coins such as Dogecoin are often difficult to maintain long-term value due to lack of practicality.

Furthermore, the complexity of the property market weakens the certainty of the “collapse” narrative. Although U.S. mortgage debt reaches $13 trillion in 2025, central banks and governments tend to stabilize the market through low interest rates or subsidies. If housing prices level up or housing reforms ease the crisis, HOUSE’s narrative may lose its appeal. The community needs to continue to innovate and keep the narrative fresh.

The potential of cultural catalysts

Despite the risks, HOUSE’s narrative has sparked widespread discussion. In April 2025, a UK housing NGO mentioned HOUSE in its report, calling it a "digital protest by young people against systemic injustice." On the X platform, scholars explore whether HOUSE can promote policy changes, such as rent controls or land tax reform. The globalized character of its community—40% of non-English users—indicates that HOUSE crosses culture and borders and brings together global youth.

The real power of HOUSE is to transform anger into creation. Memes, NFTs and PWA are not only marketing tools, but also the digital legacy of the priced-out generation. Whether the property market crashes or not, HOUSE has given voice to millions of people who feel neglected. As X's previous post said: "$HOUSE is not about buying a house, but about controlling your anger."

Conclusion: Meme or exercise?

$HOUSEcoin surpassed a meme coin on the Solana chain with a peak market value of $75 million and became a digital uprising against high housing prices. Its anti-real estate narrative combines economic pain points with meme culture, from the application of “Burn the Mortgage” to the upcoming HOUSE DAO, the execution of anonymous teams complements the enthusiasm of the community. However, narrative reliance on emotions and high volatility also presents challenges. Will HOUSE fade in the meme craze, or will it catalyse real-world changes?

In 2025, from Tokyo to Toronto, housing prices crush countless people's dreams, and HOUSE becomes a flame that symbolizes the struggle. Flipping the Housing Market, One $HOUSE at a Time is not just a slogan, but also a war cry. Will you join this rebellion, or wait and see what happens?