When the crypto market enters the consolidation period, KOL side business experience sharing conference

introduction

On April 21, 2025, a Twitter Space with the theme of "Crypto KOL side job breakthrough" attracted the attention of many Web3 enthusiasts. The live broadcast brought together three female KOLs: senior practitioner Amber, the extremely affinity Qian Xiaoyu, and Kiki, head of twinkle platform marketing. They had a heated discussion on "how to tap the potential of KOL in a bear market", "the value of Web3 short dramas to personal IP" and "the unique way of expression of women in Web3".

From entering the circle to deepening the industry: **The debut

trajectory of** three female KOLs

Qian Xiaoyu has been in the circle since 2018 and calls herself an "old leek". At first, she was just an occasional interview opportunity, which made her have a strong interest in Bitcoin. Then she went from a job seeker to an active builder of the crypto community. She admitted that she knew nothing about cryptocurrencies in her early years, but her internship at Huobi made her grow rapidly. "One circle, one day, one year in the world" is a true portrayal of her cognitive leap.

Amber was the lucky one who caught up with the climax of ICO in 2017 and quickly achieved seven-digit asset accumulation by holding EOS assets. However, after the bull market was disillusioned, she also experienced huge losses. "Crypto is a cognitive competition, you can only earn money within your cognition", which has become her core creed in the industry.

Kiki's story coincides with the two above. After graduating from college, she plunged into the Web3 field, transformed from a trader to a market leader, and always insisted on using content as an engine to promote the development of the twinkle entertainment short drama universe. ****

Emotional leverage and identity tags: How do female KOLs **break

the deadlock?**

When asked whether as a female KOL has “extra bonus” in the industry, the three guests each had different understandings. Amber bluntly stated that her gender advantage is limited, but "beautiful people can really eat", and she herself prefers to rely on professional abilities and content output. She proposed that "doing Youtuber+Twitter linkage" is one of the effective paths for KOL to break through. It also combines AI technology and uses AIGC to generate content in batches and automatic hotspot tracking to achieve sustainable activity of IP.

Qian Xiaoyu emphasized the value of "response sense". She is good at responding to community users’ questions efficiently, emphasizing that “not everyone is willing to do customer service communication, but I am very happy.” Her thinking logic is to value the ability that she is good at and is easy and happy, and she can grow up in the KOL ecosystem for a long time and steadily.

**Fighting wits and courage with scams: The survival rules of industry

veterans**

When the topic turned to the experience of "confronting the scam head-on", Amber revealed that he had suffered several frauds, from ICO to brick-moving arbitrage, from fake airdrops to counter-hair fucking, and suffered heavy losses; but he also developed a keen sense of discovering the trap.

In comparison, Xiaoyu was earlier involved in the official Telegram customer service operation on Huobi, and instead came into contact with the scam routines earlier. "The instinct of seeing through scams is to not be too excited to see money." She provides the community with a calm and practical style with a lot of anti-fraud experience.

Bear market IP **growth breakthrough method: short dramas are new

weapons?**

The biggest highlight of Space this time is the in-depth discussion on "whether Web3 short dramas can become the key to KOL's breakthrough."

Xiaoyu said that as a new form of expression, short dramas not only bring their own traffic and are easy to get out of the circle, but also increase the sense of reality and affinity for KOLs. "The KOL with good looks is the truly warm IP. Videoization is the best way to connect fans and build trust." She also plans to combine the advantages of the community to promote short drama clips in multiple high-activity groups to achieve phenomenal communication.

Amber emphasized that "short dramas are an important tool for cultural IP." She pointed out that the Crypto industry has its own mythological narrative attributes, and short dramas are the lightest and most impactful form of conveying these narratives. She shared how to use AI to generate personal IP materials, such as AI biopics, videos, etc., to achieve high-frequency updates and brand personality unity.

As the person in charge of twinkle, Kiki shared in detail how the short drama platform "writes the drama for the character design", matching the true temperament of KOL through the script, "not letting you play others, but to play an amplified you." For example: Analytical KOLs can play anti-fraud officers, toxic tongues can play undercover agents, AI experts can become future researchers, and user interaction can also participate in plot decision-making.

Will short dramas become infrastructure? How to adjust the IP

strategy in the future ?

When looking forward to the Web3 content trend, Amber proposed: "IP is mobile, and the platform is replaceable, but the personal brand value must be continuously built." She emphasized that while KOLs must maintain their differentiated advantages, they must also learn to work together. "Just as big names in the traditional entertainment industry frequently interact, Web3 short dramas also need to be jointly built to form a content effect that continues to be out of the circle."

Xiaoyu attaches more importance to the role of short dramas in "breaking the circle outside the circle": "Many people don't want people around them to know that they are speculating in coins, but short dramas are a more gentle and entertaining way of presenting." She said that such content can be used as educational tools, emotional release mouths and cultural carriers, giving Web3 practitioners more identity roles and freedom of expression.

Twinkle **Entertainment Universe Layout: Not only short dramas, but

also create an ecosystem together**

1. The series of short dramas: Starting with "Blue Sea Reefs and Black Amber", in the future, we will explore themes such as satirizing the chaos in the B circle, hackers cutting leeks, and reversing anti-fraud;

2. Web3 variety shows: interactive forms such as talk shows, AMA reality shows, e-commerce task challenges, etc.;

3. Users create the universe: set up a co-creation room for character creation, plot division, and NFT creation incentive mechanism to make each KOL a "hero" in the narrative system.

She emphasized: "We are not looking for actors, but for partners in the story. You bring the character, we write scripts, and we build the Web3 entertainment narrative universe together."

Conclusion: From stories to consensus, build the soft power of Web3

This live broadcast, which focuses on "breakthrough of side businesses" and "short dramas are out of the circle", not only presents the diverse ecosystem of practitioners in the crypto industry, but also releases a clear signal: technology and traffic are important, but what really connects people and tells the story is the content.

Short dramas, variety shows, interviews, and even a line may become the "new infrastructure" in the Web3 world. And every KOL may be the next narrative core.

Live playback link: https://twitter.com/i/spaces/1RDxlzLDObEGL

Note: This article is based on live discussions and does not constitute investment advice. The market is risky, so be cautious in making decisions.