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Super connector for Web3? FO-X is committed to using meme to leverage 1 billion consumers

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Reprinted from chaincatcher

04/03/2025·1M

Author: momo, ChainCatcher

After experiencing multiple rounds of craze, meme is the biggest traffic responsibility and is also very easy to break the circle.

Some smart project parties have begun to embrace meme and plan to make meme practical.

Web3 ecosystem FO-X is trying to use meme to link Web2 and Web3, that is, through meme-based ecosystem tokens, covering daily life, social entertainment, financial investment, knowledge payment and other consumption scenarios, and is committed to bringing more than 1 billion consumers to Web3.

The team behind FO-X is also quite famous. FO-X is incubated by Hengfeng International. Qian Fenglei, chairman of Hengfeng International, was an investor in Yunfeng Fund and Hongtai Fund. He has invested in projects such as Ant Financial, Kuaishou, Alibaba Health, etc. It can be said that he has a strong "big guy circle of friends".

Hengfeng International has raised US$100 million at the end of last year, and most of the financing funds will be used to promote the construction of FO-X's Web3 ecosystem.

**Given practicality, how can meme 2.0 lead 1 billion consumers to break

through the circle?**

How will meme evolve after many rounds of crazes?

FO-X provides an idea to make meme first, and then put meme liquidity into the real world to make it practical.

According to FO-X, a Meme coin $FO will be launched in mid-April. $FO is not just a meme coin, but will also be invested in multiple consumption scenarios as the ecosystem token of FO-X.

However, compared with DeSci meme, which focused on physics and medicine last year, FO-X's meme tokens focus on users' daily food, clothing, housing and transportation, financial investment and other aspects. For example, let $FO holders use it in daily consumption life such as taxi taking, ordering takeout, and live broadcast rewards.

FO-X hopes to help Web2 users enjoy the same services as Web2, and can also obtain additional incentives and own data through the FO-X ecosystem, leading more than 1 billion consumers to enjoy the technology dividends of web3.

According to FO-X, in order to inspire more users to understand and participate in the ecosystem, TGE will launch a USDT prize pool incentive program worth tens of millions of dollars during this period.

In addition, on April 19, FO-X will also hold a brand offline concert called "Walking with FO", which may be the first large-scale offline concert in the Web3 industry, and will invite KOLs, media, community users, etc. to participate.

Focus on four major directions to create Web3 ecological connector

According to the FO-X white paper, FO-X's vision is to become a connector for the entire Web3 ecosystem.

The "X" in FO-X represents connection, expansion and infinite evolution.

So how will FO-X leverage meme-based $FO links Web2 and Web3? Currently FO-X will focus on four major connection directions:

First, daily consumption scenarios such as booking hotels, ordering takeout, taking taxis, and shopping.

The current popularity of RWA and PayFi represents the trend of gradual integration of Web2 and Web3. Many stable coins such as USDT and USDC are used in cross-border payments and daily consumption payments of traditional Web2.

If stablecoins provide stable payment methods of 7*24 hours, then $FO can be used to incentivize users to consume, such as allowing users to enjoy faster and lower handling fees to pay stablecoins; or joining Web2 merchants and KOLs to provide users with some benefits or discounts.

The second is the financial investment scenario. DeFi needs to gain a larger user base, and Web2 users also need more investment channels. FO-X hopes to help Web2 users participate in some DeFi investments with low thresholds, so that they can also gain profits without understanding the concepts of Gas fees, slippage, liquidity mining, lending and mortgage.

The third is live interactive rewards and other entertainment scenarios. From the live broadcast craze triggered by Pump.fun last year, we may see the entertainment potential of multimedia such as live broadcast and video in the Web3 field in the future.

FO-X hopes to leverage $FO to allow creators to bypass the intermediate platform and obtain fans' subscriptions and rewards. In addition, $FO can play a more role in the new business formats that may be generated by Web3 video.

Fourth, the educational scenario. Some knowledge content in the Web3 field is obscure and difficult to understand because the concept is too new and involves a large number of blockchains and technical terms. CZ has also repeatedly stated that it needs to devote itself to the Web3 education scenario.

However, how to motivate creators to create Web3 knowledge and drive more Web2 users to actively learn has always been a difficult problem. FO-X believes that it can be promoted through some token incentive models in the Web3 field.

Focusing on the above four major connection directions, FO-X has also successively launched the Web3 application product matrix.

In social networking, FoChat is an instant messaging product that is positioned for the communication of Web3 investors. It integrates Web3 technology and AI Agent, and at the same time lowers the threshold for user participation. For example, through chain abstraction technology, users are protected from complex cross-chain operations, have the product experience of Web2, and use gamified tasks to upgrade the experience, so that even novice users can participate.

In addition, FoChat helps users manage their Web3 assets by providing 24/7 Web3 information and a series of asset management tools (including wallet address monitoring, intelligent analysis of capital flows, and smart contract security detection).

Currently, FoChat has more than 7 million registered users.

In terms of payment, FoPay plans to build a cross-border payment platform, allowing users to enjoy efficient cross-regional and all-weather transfers and settlements brought by blockchain settlement. In addition, it also hopes that users can easily complete on-chain transactions in the chat window and view, manage and transfer their assets.

According to Fo-X, FoPay will apply for a series of compliance licenses in 2025.

In the future, Fo-X is expected to explore more application products connecting Web2 and Web3.

Raise US$100 million and own the circle of friends of the big guys

In addition to exploring social, payment and other applications, Fo-X has also established FoClub, a community club with a limited number of 8,888 people, and released a series of NFTs called Paradise on Solana.

Paradise NFT can be said to be FoClub's community totem, which means creating a Web3 utopia - "Peach Blossom Land", uniting 8,888 members to explore Web3.

Its prototype comes from the oil painting "Peach Blossom Spring" co-created by artist Zeng Fanzhi and entrepreneur Jack Ma. This painting was photographed by Qian Fenglei, chairman of Hengfeng International, in 2015.

Once Paradise NFT was released, it also attracted a lot of attention from both inside and outside the community. With the overall market of NFT, the total minting amount exceeded US$24 million.

The community's enthusiasm for Paradise NFT may be inseparable from the expectations of the team behind it.

Hengfeng International and its chairman Qian Fenglei, behind Fo-X, have strong financial strength and business tycoon resources.

At the end of last year, Hengfeng International completed a US$100 million financing, of which Qian Fenglei personally invested US$50 million, and the remaining funds came from 50 individual investors. Most of the financing funds will be used to promote the construction of the Fo-X ecosystem.

Qian Fenglei has close contact with Jack Ma and Alibaba. He has participated in investing in many well-known Internet companies such as Ant Financial, Kuaishou, and Alibaba Health. When Alibaba went public in the United States, he participated in the bell ringing ceremony with Jack Ma. Hengfeng International’s shareholders have also gathered many well-known domestic entrepreneurs.

Qian Fenglei is currently very active in promoting the adoption of Fo-X. He often chats and interacts in FoChat, occasionally rewards active users with Bitcoin and Ethereum, and also actively promotes various activities of the club FoClub.

How Qian Fenglei will drive traditional Web2 business resources and over 1 billion consumers to enter Web3 in the future is worth looking forward to.

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