President "official media" issued coins and market performance was "desensitized", Trump's crypto empire has no new ideas
Reprinted from chaincatcher
04/30/2025·15hAuthor: BUBBLE, BlockBeats
Trump Media Technology Group's "DJT" has caused heated discussions in the crypto circle today because the day before the annual shareholders' meeting on April 30, 2025, Trump Media's CEO Devin Nunes released a letter to shareholders, mentioning that its social media platform Truth Social, streaming platform Truth+ and fintech brand Truth.Fi's next phase goals are strongly related to encryption.
On the same day at Token 2049 in Dubai, Trump's second son Eric Trump revealed that Trump Organisation announced that Trump Group will invest $1 billion in Dubai to build Trump-branded hotels and residences in Dubai. The two sides have previously cooperated many times, including Trump-branded golf villas Oman Muscat, Saudi Jeddah Trump Tower, and Dubai Trump Tower, but this cooperation is the first time that it has accepted cryptocurrency payments.
From NFT to Memecoin, from DeFi to RWA, from social to stablecoins, from mining companies to chain games, the Trump family seems to be participating in all areas of Crypto.
Trump's TruthFi encryption plan
Trump has been very busy lately.
His identity switches back and forth among the U.S. president, cryptocurrency entrepreneur and media company owner. The front feet were also preparing a limited edition Trump Tourbillon watch for the top four owners of the top four owners of the TRUMP dinner, "Trump Coin", and then stood on the podium of Macomb Community College in Warren, Michigan, to deliver his 100th speech at the inauguration of the president.
In the Trump Media Technology Group shareholder letter released on the same day as the "100th Speech", Trump once again had something to do with cryptocurrencies. The letter mentioned that Trump Media Technology Group is planning to "tokenize" its TV streaming platform Truth+. In addition, Truth will plan to join the "digital wallet" and introduce a practical token that can initially be used to pay for Truth+ subscription fees, and will later be applied to other products and services in the Truth ecosystem.
Then, another new product, Truth.Fi, was launched, which covers financial services and financial technology. As early as November 2024, Trump Media Technology Group submitted a trademark application for Truth.Fi, and the application report mentioned that its business scope is "downloadable computer software used as a digital wallet."
Truth.Fi plans to launch its first two products this year, one is the customized separate management account "SMAs" developed in collaboration with Index Technologies Group and Yorkville America Equities, and the customized exchange-traded fund "ETFs" in collaboration with Crypto.com and Yorkville America Digital. The ETFs business will cover both cryptocurrency and traditional stocks.
The letter also mentioned that the overall strategy of Trump Media Group includes investing up to $250 million in cash reserves in Bitcoin and similar cryptocurrencies, which will be escrowed by Charles Schwab, and the billionaire president owns more than 50% of Trump Media.
$DJT "desensitized"
At the end of the open letter, Devin Nunes' market condemned the "naked short selling" behavior, mentioning that abnormal trading activity has been observed since DJT's stock debuted on the Nasdaq. DJT has been on the Nasdaq Reg SHO threshold list for more than two consecutive months, which means that there is a high possibility that the token will have signs of "naked short selling" or other manipulation, but aside from "naked short selling", DJT seems to have bigger problems.
Note: Naked short selling is a stock trading behavior, which means that the seller did not actually hold or borrow the stock when selling the stock, but directly sold short positions and promised to deliver the stock in the future. Unlike ordinary short selling, borrowing stocks and then selling, naked short selling does not ensure that the stock can be delivered during trading.
This "grassroots company" founded by California Representative Devin Nunes and 600,000 supporters after Trump was deprived of his voice in January 2021. It has been called "Meme" since its listing on March 26, 2024, and the stock price has almost changed by Trump's influence. The full-year financial report for 2024 disclosed that its annual net loss was US$401 million. Due to its incomplete products and strong competitors, its stock price fell to 1/4 for a while due to its incomplete products and strong competitors.
With Trump's re-election igniting the hottest market, unfortunately the market sentiment has not changed the basic market, so Trump's Media Technology Group puts its expectations on tokenizing the group, hoping that this concept can get more funds influx.
But after the release of this letter to shareholders, the market did not seem to cause too much trouble. Whether it is the cryptocurrency of Truth+ or the ambition of TruthFi to connect encryption and traditional finance, it seems that Trump Media Technology Group has not yet found the "jewel in the crown".
The brainless "script set", Trump's crypto empire has no new ideas
Trump's ties with the cryptocurrency world are rapidly deepening, and related trends are constantly continuing, with almost no signs of slowing down. The "crypto president" is galloping rapidly along the road. And it seems that the crypto president is riding in the car that conquered the "real estate" industry decades ago.
NFTs&GAMEFI
In 2024, Trump launched the first batch of about 50,000 NFTs, priced at $99 each, and sold out in less than a day. Similar to Trump coins a year later, by purchasing "Trump" NFT, you can attend his dinner event. At that time, many people purchased more than $10,000 in Trump's trading card NFT, and he seemed to have discovered business opportunities in this, and Trump has since sent several NFTs. And this system was once again used on his MemeCoin a few months later.
According to Fortune, several sources revealed that Trump is working with his close friend, Bill Zanker, who helped Trump issue an NFT project, to develop an encryption-based real estate-themed game. It is expected to be launched at the end of April this year, but no official information has been leaked so far.
DeFi & Stable Coins
World Liberty Financial was founded in August 2024, and members of the Trump family became their supporters and ambassadors, and Trump became his "chief cryptocurrency advocate", which also forced people to tie the two together. In October 2024, WLFI launched the non-transferable governance token $WLFI, which holds 2.25 billion WLFI tokens and is entitled to 75% of net agreement revenue, with the project targeting $300 million.
In the early stage, sales reached only $12 million, until Trump was elected president. After a FOMO, the market bought a large amount of money and sold it quickly. Tron founder Justin Sun even more, investing $30 million to become its largest external investor. WLFI then announced that it would invest in multiple tokens, and to date, the funds at its address have shrunk from US$400 million to US$100 million.
In March 2025, WLFI announced a USD-pegged stablecoin USD1, a USD-pegged stablecoin launched in collaboration with Binance, which will be initially issued on Binance Smart Chain and Ethereum blockchains. It is centrally managed by World Liberty Financial, with "freeze accounts", "blacklist transactions" and "policy adjustment permissions." With such a large authority, the concept of "decentralization" of stablecoins recognized by the cryptocurrency community is very different, but Eric Trump's recent public remarks can detect its purpose "Everything that can be done on the blockchain is more efficient than the current way financial institutions operate, and SWIFT is simply a disaster." After years of restrictions on the traditional financial system, he wanted to find his own rules of the game, and at this time he focused on the payment system.
Memes
On January 17, 2025, Trump officially launched the Memecoin named after him, TRUMP, which initially issued 1 billion tokens, of which 200 million were sold publicly and 800 million were held by Trump's companies "CIC Digital LLC and Fight Fight LLC". The token quickly sparked heated discussions around the world, with its market value soaring to US$7 billion. Even though the market value is so high, the market popularity remains unabated, many people still think this is a big benefit for Crypto, so they continue to buy. It was not until the third day after the issuance of TRUMP that the first lady MELANIA also issued her token of the same name - MELANIA, that the market realized the problem, and the two tokens fell all the way.
Until the token unlocking day some time ago, a large number of tokens from dealers need to be unlocked. The Trump team took out the NFT routine a few months ago and announced that the top 220 holders would have the opportunity to have a private dinner with Trump. In conjunction with pulling the market, the price of the coin soared immediately. But the last dinner cost only $10,000, but this time it costs $300,000. Blockchain analysis firm Chainalysis noted that the memecoin has created hundreds of millions of dollars in cryptocurrency revenue for Trump-related entities.
Bitcoin mining
Just at the end of last month, Bitcoin mining listed company Hut 8 issued an official press release on March 31, announcing the establishment of American Bitcoin Corp. with members of the Trump family, which will be headed by Eric Trump as chief strategy officer. Among them, Hut 8 holds 80% of the new company, and the remaining 20% is held by American Data Centers, an investment entity including the Trump brothers, and the company plans to list on the Nasdaq with the code "USA".
From tokenization of social platforms to building a real estate empire that accepts crypto payments, from stablecoins, Memecoin, DeFi, NFT to Bitcoin mining, the Trump family is embedding cryptocurrencies in every corner of their business and political territory in his way. The crypto industry has never been so deeply bound to a U.S. president and his family as it is today.
But even if these projects lack novelty, Trump still uses its personal influence and emotional incitement to sweep the crypto market with Old School's corporate annexation model. Whether you are Builder, Trader, or project parties, you can hardly ignore the momentum that the Trump family has created in the crypto world. This great leap forward by the Trump family is not just a performance, but may also indicate that the narrative center of the next cycle is no longer unilaterally defined by developers.
Source:
https://finance.yahoo.com/news/trump-family-going-crypto-projects-140000972.html
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