French jewelry brand Messika supports crypto payments worldwide

PANews reported on April 29 that according to Bitcoin.com, French jewelry brand Messika announced that it will launch cryptocurrency payments in stores and official websites around the world, supporting four mainstream digital assets: BTC, ETH, USDT and SOL. By cooperating with the payment service provider Lunu, the system will complete fiat currency settlement in real time at the discounted exchange rate. Customers only need to scan the QR code to complete the payment, and there are no additional fees throughout the process.

Messika has become another luxury brand that embraces crypto payments after Farfetch and Off-White. Its CFO Nicolas Zanelli said that the plan has covered all offline boutiques and e-commerce platforms. The founder of Lunu pointed out that this move is aimed at meeting the payment needs of high-net-worth tech people, and the current annual penetration rate of cryptocurrency payments in the luxury sector has increased by 47%.