2024 Crypto secondary market individual investor behavior survey: Over 54% of investors believe that we are currently in the middle of a bull market, and RootData is the most trusted data platform for individual investors.

_ Author: ChainCatcher_

Summary of important data:

- 81.3% of individual investors use RootData for investment analysis, becoming the most popular data tool

- 88.4% of individual investors rely on X (formerly Twitter) for industry information

- 72.3% of individual investors are most concerned about token distribution and financing history

- 23.2% of individual investors believe that the BTC ecosystem is currently the most undervalued track.

- 54.2% of individual investors believe that we are currently in the middle of a bull market

- 41.9% of individual investors plan to increase investment in the next 3 months

Analysis of the Current Situation of Cryptocurrency Individual Investors

As the price of BTC is in a high and volatile stage, there is currently a large long-short divergence in the market. During this critical period, it is particularly important to understand the investment behavior and market judgment of individual investors. As an important participant group in the Web3 market, the decision-making tendencies of individual investors can often reflect the overall sentiment and future direction of the market. To this end, ChainCatcher conducted a comprehensive survey on individual cryptocurrency investors and collected a total of 1,570 questionnaires, providing an important reference for understanding individual investment behavior in the current market.

1. Investment experience distribution

The survey shows that 32.3% of individual investors have more than 5 years of experience, 32.9% have 1-3 years of experience, 20.6% have 3-5 years of experience, and 14.2% have less than 1 year of experience.

2. Age distribution

Individual investors aged 26-35 accounted for the highest proportion, reaching 46.5%; followed by those aged 36-45 (35.5%) and 18-25 (12.9%), and those aged 45 and above accounted for 5.2%.

3. Investment scale distribution

37.4% of individual investors invested between $10,000-$50,000, 35.5% under $10,000, 15.5% over $100,000, and 11.6% between $50,000-$100,000.

4. Investment strategy

58.1% of individual investors choose long-term holding strategies, 25.2% prefer swing trading, 9.7% engage in day trading, and 7.1% adopt fixed investment strategies.

5. Position holding period

The average holding time of 52.9% of individual investors is more than 3 months, 18.7% is between 1 week and 1 month, 18.1% is between 1-3 months, and 10.3% is within 1 week.

6. Trading preferences

ETH and BTC are still the most popular trading targets among individual investors, with 58.7% and 50.3% of individual investors respectively trading frequently. SOL (46.5%), Meme category (39.4%) and Layer1/Layer2 public chain category (38.1%) also received high attention.

7. Information acquisition channels

The X platform became the main information source with a usage rate of 88.4%, followed by Telegram (55.5%), Web3 media (54.8%) and Discord (43.9%).

8. Invest time in research

41.9% of individual investors spend 1-3 hours a day researching projects, 20% invest 3-5 hours, 19.4% within 1 hour, and 18.7% more than 5 hours.

9. Factors for investment decision-making

Token allocation and financing history both accounted for 72.3%, ranking first among the factors that individual investors are most concerned about, followed by team background (69.7%), social popularity (63.2%) and market sentiment (55.5%). On-chain data and unlocking plans each account for 51.6%, and technical architecture accounts for 33.5%.

10. Data analysis tools

RootData has become the most trusted data analysis platform for individual investors with a usage rate of 81.3%. CoinMarketCap (54.8%) and CoinGecko (42.6%) ranked second and third. DeFiLlama (35.5%) and DeBank (28.4%) also received high usage rates.

11. Purpose of using the tool

81.3% of individual investors use these tools to discover early-stage high-quality projects, 61.9% use them to inquire about project financing information, 58.1% use them to analyze project fundamental data, 52.3% use them to track overall market trends, and 51.6% use them to track tokens Unlock status.

12. Key data analysis function

Basic project information database (55.5%) is the most important data analysis function considered by individual investors, followed by investment and financing data tracking (47.7%), project analysis reports (38.1%) and token unlocking calendar (31.6%). On-chain data analysis and social popularity monitoring each account for 29%.

13. Profit analysis

BTC, SUI, SOL, PEPE and DOGE are the tokens mentioned by individual investors as the most profitable this year.

14. Analysis of loss situation

ETH, SATS, BNB, etc. are the tokens mentioned by individual investors as causing large losses, especially some tokens in the Meme currency category causing large losses.

15. Trading platform preference

Binance and OKX are the most profitable trading platforms for individual investors, followed by Bitget and Dexscreener. Large centralized exchanges are still the most important trading venues for individual investors. In addition, due to the popularity of the Meme track this year, Dexscreener has become the main place for individual investors to speculate on Meme coins.

16. Factors affecting investment income

72.3% of individual investors believe that the overall market environment is the most important factor affecting returns, followed by timing of buying and selling (50.3%), position management level (49%), risk control awareness (42.6%) and project screening ability (41.9% ).

17. Underrated Track Assessment

The BTC ecosystem is considered the most undervalued track at present with a ratio of 23.2%, followed by RWA (18.7%), Layer1/Layer2 (15.5%) and DeFi (11%).

18. Judgment of market stage

54.2% of individual investors believe that the market is in the middle of the bull market, 32.3% believe that it is the early stage of the bull market, and 13.5% believe that it is the late stage of the bull market. This judgment reflects the positive attitude of most individual investors towards the current market.

19. Future investment plans

41.9% of individual investors plan to increase investment in the next three months, 38.7% choose to maintain the status quo, and only 19.3% plan to reduce investment or wait and see. This data shows that most individual investors remain optimistic about the market outlook.

Summarize

This survey comprehensively reflects the current investment behavior characteristics and market perceptions of Web3 individual investors. Data shows that individual investor groups are becoming more mature and rational, which is reflected in longer holding periods, greater emphasis on fundamental analysis, and the use of professional data tools. It is particularly worth noting that the importance of professional data analysis tools in personal investment decisions has increased significantly. This change not only improves investment efficiency, but also promotes the development of the market in a more mature and rational direction.

Judging from the current market situation, most individual investors have a positive attitude towards the market prospects, and more than 80% of individual investors plan to maintain or increase investment, which may indicate that the market will remain active in the future.