150,000 fans tell you that becoming a profitable KOL

Author: BroLeon, Tu'ao Lion

Recently, the discussion on how to become a KOL and how to receive orders from big business have begun to heat up again. What followed was "Does the kings, princes, generals and ministers still have a genital?" Many people have gained tens of thousands of fans, and artificially took advantage of the hot spots, so they started to KOL and think they want to take orders.

After observing, I found that many people actually did not understand some key points. Let’s output some real information today. If you are determined to become a real KOL in the currency circle and can get large-scale commercial orders, then it is recommended that you read it carefully.

Recently, many people have asked me, how to make money by doing KOLs?

What I want to say is: KOLs who can really make a lot of money have never been the ones who want to make money from the beginning.

They just want to say something, want to express something, and then accidentally make money.

Those who are staring at the money from the beginning can get nothing.

KOL is the abbreviation of Key Opinion Leader, which is usually translated as a key opinion leader in Chinese.

So although some people now call the KOLs in the currency circle as numerous as dogs, and girls walking around the ground, in my opinion, strictly speaking, many people are more suitable to be called "Internet celebrities" rather than KOLs.

KOL is not a joke relay, a script maker, or a cool photo welfare girl, but a person who can continue to provide independent insights and resonate with a certain circle.

Here I will give an example: @myhongkongdoll Sister doll is KOL in my division. Although she is famous for distributing benefits to outsiders, I agree with and will be affected by many of the opinions she has put on the output.

The KOLs that can really make money first are "someone listens to you and can listen to you", and then "someone pays for you".

Internet celebrities or KOLs

Many people have a misunderstanding, thinking that as long as I become popular, I am a big KOL and I should be able to receive big business orders. So in the past period of time, countless scripts have been pushed, including those who have had conflicts, those who have scandals, those who have no lower limits, those who have made black and red, those who have made public self-selling, and those who have been in a mess, think that as long as the post has traffic, you will win.

Actually, I think they are a bit confused by the "Internet celebrity economy" of Web2 with the KOL economy of Web3. Is it necessary to get a large amount of business orders if the post is popular? not necessarily.

There will definitely be commercial orders, but there may not be any serious project orders that can make money.

Web2 The foundation of the Internet celebrity economy is that even if an amateur becomes popular due to accidental factors, he can still live streaming and sell goods without any burden. Because fans have to buy some things anyway, the channel prices are actually not much different, so it’s okay to buy anywhere.

The limit of Internet celebrities’ sales of goods is to sell three-no products, with poor quality and relatively expensive prices. After all, the actual products are protected by national laws and regulations. Where can you go?

But Web3 is different. More than 95% of the business orders are for pocketing, including Rug disks and poison links. If you dare to bring such goods, then your fans will lose money and even lose all their money.

I had previously revealed a so-called "KOL" pushing a rug disk, but the project ran away in less than one day and cut tens of thousands of U of my community fans. He told him to pay the money and said he was crying and said that his wallet was only a few thousand U.S. He also took a screenshot and showed me, and he was so laughing.

In short, if you just do content to receive business orders, your output will easily lose your soul. You will write more and more general, more pleasing, and more vague. In the end, it became an account with no position, no characteristics, and no pricing power.

So what is the right way to do it? Deep farming

You have to ask yourself first: In which field do I know a little more than others? As long as it is deeper than 95% of people, it is enough. Then in this field, keep making your own voice.

When you influence others' decisions, promote a narrative, and trigger a mini-trend, then you are already a KOL.

This is also the reason why I have always appreciated @KaitoAI, because some bloggers will really be screened out by Emerging Yapper and gain more exposure and recognition.

Filter out messy information and help many people find valuable KOLs. For example, in the figure below, there are almost no scores in the first few, and suddenly the yap surges one day, it must be a valuable article, which is worth reading.

Later on, the value of your cooperation with the project party

A truly valuable KOL is someone who can help the project party achieve strategic goals at a certain stage.

For example, in the past period of time, in order to seize high-quality CEX pits or further financing, project parties need to increase popularity, make data, and expand their popularity. Then you must be able to help them ignite attention and attract the attention of the Maolu Studio.

If the project party wants the second-level currency price after the launch, then you must be able to stabilize your confidence, guide narrative, and stimulate the ability to buy in the market.

KOL and the project party are essentially "phase symbiotic relationships".

You need to know what the project needs most at the moment, and then ask yourself if you can really give it. If you can't do it, don't accept it. If you can, then you deserve this money. Otherwise, you will most likely not be able to swallow it after eating, which will eventually damage your personal reputation.

Personal IP training

There is one more critical thing: Is your personal IP clear? Is it credible?

What do others think of you? Are you an in-depth researcher? Independent thinker? Funny jokester? A master of biography of people in the currency circle? Alpha Hunter? Or is it a copy-paste advertising copywriting on the screen?

How much you are worth depends on whether you are trustworthy in the hearts of others, and how many people are trusting.

Take the initiative to choose win-win projects

I have seen too many people, and my homepage is full of business posts that do not pick projects or change copywriting, and in the end I don’t even know who I am. You are not an advertising platform, you are a filter for information. You have to choose the project, not let the project pick you.

I also receive a lot of cooperation invitations every day. But I will reject most of it. Because if a project cannot convince me to invest money, time, and confidence by myself, I dare not speak for it.

I can't guarantee that I will make money every time I recommend it, but I can guarantee that I will definitely invest myself. If I lose, I will lose together with my fans; if I make money, we will make money together. This is my minimum commitment to win-win.

I always believe that a good cooperation will allow me to:

• Receive reasonable income • Project party gets market communication • My readers get real information and opportunities for participation

This is the win-win situation and the whole meaning of my doing this. If you can't win three times, you'd rather not do it. Don’t overdraw your trust and smash your brand for a little profit. A true personal IP is accumulated over and over again, not exposed.

Finally, let’s summarize:

Influence is compound interest; trust is moat.

How much money you can make in the end does not depend on how much Guangzi you send, but on how much chance the Guangzi you send is to help everyone make money, and how many people are willing to believe you.
Compound interest of trust is what KOLs should look like.