With 40 times oversubsidy, what exactly is MyShell, a popular AI project in Binance Chain?

Reprinted from panewslab
02/14/2025·3MWill the emergence of MyShell make the AI Agent popular again in BSC?
Written by: TechFlow
Today's focus is MyShell's token $SHELL.
The return of CZ and the BSC chain Meme gradually emerged. The $SHELL token IDO conducted on Binance Wallet and Pancakeswap today also attracted a lot of attention and real money investment.
Under the issuance rule of "planning to raise $800,000 BNB worth and issuing 40 million $SHELL tokens, accounting for 4% of the total supply", as of press time, IDO has exceeded the subscription by nearly 42 times, which shows the rise in market participation willingness to participate .
At the same time, discussions on social media have also increased rapidly with the naked eye.
The real reason why everyone is willing to participate is the foreseeable money-picking effect.
According to the 4% $SHELL token raised by 800,000 US dollars, the total market value set by this IDO to $SHELL token is only $20 million; according to KOL @EnHeng456 , the data shows that the total amount of MyShell's three rounds of public financing is It has reached 16 million US dollars, so the market value of the last round of SHELL should also be between 150 million and 300 million US dollars.
In other words, in theory, you will make a profit.
More importantly, MyShell is not an Air AI Meme. Currently, its available product platforms also have the ability to create new AI Agents and tokenize them.
The rapid rise of Virtuals was vivid in my mind. In the context of the AI Agent track facing a reshuffle and Binance seems to be interested in supporting the BSC chain ecosystem, will the emergence of MyShell make AI Agent become more popular in BSC?
Under this expectation, if you are just brainless but don’t understand what MyShell is doing, here is a detailed introduction to MyShell products and features to help you make layout and judgment in advance.
Your AI toolset and marketplace
There is already a lot of ready-made information about MyShell, but most of it is introduced from the perspective of AI technology and high-level narrative, which gives people a feeling that it is not intuitive.
If you are being bombarded with DeepSeek-related news recently and have tried to talk to it, then you might as well start from the perspective of ordinary users and see what the final interface of MyShell looks like.
- Chat pages integrated with mainstream AI models
Open MyShell's product page and you can clearly feel one of its main features, which is the AI chat conversation that you are very familiar with.
Better yet, MyShell has integrated a variety of mainstream AI models such as GPT, Claude and the recently popular Deepseek.
You can start a conversation by directly entering text in the chat window. Like other AI pages you have used, there is almost no learning cost, and you don’t feel that this is a Web3 project; however, it is worth noting that each conversation requires a certain amount of consumption. points.
- AI Tool Market
You can not only chat with the above mainstream models, but also talk with AI Agents created by others in MyShell, which have their own different functions and scopes of use.
For example, if you want to turn a photo into the style of a GTA game, you can choose one of the GTA Fliter filter tools and upload a picture in the chat window. The tool will replace your photo with GTA style with one click. .
There are many similar tools, including more practical tools in areas to improve productivity, such as optimizing SEO, learning IELTS, writing articles and changing codes, etc. You can commonly understand it as the store that comes with GPT.
Official data shows that more than 200,000 AI agents have been deployed on the platform, and the ecosystem is still developing rapidly.
- Creation Workshop: Modularly build your own AI Agent
And if you want to create an AI Agent yourself, you can also use MyShell's Creation Workshop feature.
It is different from making an AI agent of the game nature. The component library in MyShell is relatively more powerful.
Generally speaking, to make an AI agent, you must call various existing large models and functions, and MyShell has integrated more than 100 mainstream open/closed source models; in addition, there are also multiple self-developed open source AI models, in the project Github can see 3 open source models, with nearly 20K collections.
In other words, if you want to build a house, then this building block library is obviously more powerful. You can combine the strengths of many families to modularly build your own AI agent without having to re-create the wheels.
This feature may bring benefits to ordinary players not that intuitive. If you use it lightly, you can directly enter a prompt word and specify a task on this creation workshop page, and call MyShell's ready-made tool library.
For example, if you want to make an AI Agent that can chat with you, then just call its sound library and GPT model.
- AIPP Store: A big competition for AI application tokenization
Only when you experience this part can you feel how Crypto is playing.
The AIPP store is a core component of the MyShell ecosystem. You can participate in the issuance and trading of AIPPs like trading tokens, which is a bit similar to the previous AI Agent gameplay on Virtuals.
The AIPP store also adopts the Bonding Curve mechanism to automatically adjust the price of AIPP through supply and demand relationships.
When a user purchases AIPP, its supply increases and the price increases along the binding curve; conversely, when a user sells AIPP, the supply decreases and the price decreases.
For example, if you are optimistic about an AI Agent, you can use BNB to buy its tokens; and the creator of this AI Agent can earn a portion of the transaction fees.
In fact, the purpose of this model is still price discovery, that is, encourage users to discover valuable applications as early as possible and spread them to others. Early investors can profit from rising prices while becoming nodes for application propagation and expanding market influence.
So, what is the use of $SHELL tokens?
The total amount of $SHELL tokens is 1,000,000,000, and the token economics is briefly as follows:
In terms of purpose, the $SHELL token is closely related to the different participants throughout the MyShell platform.
- Token Holder (Token Holder)
Users holding $SHELL tokens can invest/acquire tokens and participate in governance. Token holders can also receive rewards.
- Creator (creator)
Creators receive $SHELL rewards by developing and publishing AI applications (AI Apps). Creators can use $SHELL to purchase data to drive the development of AI models.
- User (user)
Users pay $SHELL tokens by subscribing to or using MyShell's AI application service. Users can also receive $SHELL as a reward when authorizing data usage.
- AI Model Contributor (AI Model Contributor)
Contributors who provide AI models receive $SHELL rewards through their contribution models. Contributors can also earn additional tokens through data transactions.
- API Developer (API Developer)
API developers receive $SHELL rewards by contributing tools or services.
From a more commercial perspective, MyShell can be regarded as an AI service platform, so the commercial role of tokens in it is actually reflected in:
- Subscription and Membership Fees
Users can pay $SHELL tokens to subscribe to high-quality AI tools or get direct support. This membership model provides users with higher service value while creating stable token demand.
- Advertising
Creators or supporters can spend $SHELL to advertise their AI apps on the MyShell platform, improving app visibility and exposure. This provides creators with market-oriented tools while inspiring the emergence of more high-quality content.
- Application Collection (Collection)
Users can collect AI applications from other creators by paying $SHELL. During the collection period, users can also receive incentives through $SHELL or other reward mechanisms. This mechanism encourages users to explore and support innovative applications.
- Products/Services Compensation
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Creator Income : Creators can charge consumers $SHELL tokens through the AI app they develop as a fee for accessing or using the Services.
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Data transactions : The MyShell platform may directly purchase data from users and pay $SHELL as compensation to further enrich the platform's data resources.
- Platform Fees
The MyShell platform will charge a certain proportion of $SHELL for all the above activities as a service fee. These fees will be used for the maintenance and further development of the platform.
At present, the AI Agent on MyShell has not yet produced particularly outstanding projects. After the token TGE, whether there can be more practical or attract attention in the ecosystem, AI Agent or Meme may become an important factor in driving the changes in the local currency price.