The dark horse of chain games GUNZ is launched on Binance. Can the GameFi sector take advantage of this and rise again?

1｜Project background and overview

After the GameFi industry experienced a trough, the emergence of GUNZ has rekindled expectations in the market. This is a Layer 1 public chain designed specifically for AAA-level games and is built on the Avalanche subnet. The platform is committed to seamlessly integrating high-quality gaming experience with decentralized asset ownership, empowering players with real ownership of game items through NFT technology, realizing free and transparent asset transactions. Its flagship game Off The Grid adopts a cyberpunk-style battle royale gameplay and is currently in its early access stages and can be downloaded for free on the Epic Games Store. GUNZ is unique in its blockchain capabilities: players can choose to participate in NFT transactions to earn profits, or simply enjoy the game itself. This design lowers the barriers to new users while attracting traditional players and Web3 users.

In addition, technically, GUNZ adopts a customized consensus mechanism to achieve a level of 10,000 TPS per second (even up to 12,000 TPS in some tests) and a near-zero Gas fee, and provides development tools for mainstream game engines such as Unity and Unreal, which greatly reduces the threshold for traditional AAA games to be opened. Currently, GUNZ is in the test network stage ( Gunzscan), and the main network is expected to be officially launched in the second quarter of 2025.

2｜Token economy and financing situation

(1) Token parameters

• Total supply : 10 billion GUNs

• Initial circulation : 6.05% (approximately 604,500,000 GUNs)

• Binance Launchpool allocation : 4% (400 million GUNs), used for mining rewards and liquidity support

(2) Financing situation

Gunzilla Games has completed two rounds of financing, with a total amount of US$76 million:

• August 9, 2022 : Completed $46 million in financing (investors include Republic Capital, Griffin Gaming Partners, Animoca Brands, Jump Crypto and Twitch co-founder Justin Kan)

• March 26, 2024 : Completed US$30 million financing (led by Avalanche's Blizzard Fund and CoinFund)

This funding structure not only provides solid guarantees for technological research and development, ecological construction and market promotion, but also greatly enhances investors' confidence in the long-term value-added potential of the project.

3｜Technical architecture and ecological advantages

As Gunzilla Games CTO Timur Davidenko said at the developer conference: "We are not copying games on the chain, but growing a chain in the game." When traditional 3A masterpieces are still relying on DLC (download content) and season tickets to make profits, GUNZ has built a complete value closed loop of "player creation-transaction-governance".

• High-performance public chain

Based on the Avalanche subnet, GUNZ has extremely high scalability and low transaction costs, supports 10,000 TPS (up to 12,000 TPS in some tests), and can easily cope with the high concurrency needs of AAA-level games. The low Gas fee design further reduces on-chain transaction costs and provides an excellent experience for players and developers.

• Engine compatibility and development support

The platform provides SDKs and white-label tools for mainstream game engines such as Unity and Unreal, helping traditional masterpieces quickly integrate blockchain functions and realize the transformation from "content consumption" to "asset co-creation". At the same time, GUNZ adopts optional blockchain function design, allowing players to decide whether to participate in NFT transactions based on their own preferences, thereby attracting more traditional players to join the ecosystem.

• Strategic cooperation and community motivation

Through cooperation with platforms such as Binance Launchpool, GUNZ has gained wide market exposure, and provides users with the opportunity to obtain GUN tokens for free. In addition, the project has integrated the Zealy platform, and by completing social, wallet and gaming tasks, players can receive additional token rewards to further activate community participation.

4｜Off The Grid - An important part of the GUNZ ecosystem

"Off The Grid" is the first application case of the GUNZ ecosystem. It quickly attracted market attention with its AAA-level image quality and immersive cyberpunk style. The game has reportedly attracted more than 12 million wallets and 230 million on-chain transactions, becoming one of the most popular free games on the Epic Games Store during its early access phase.

Battle Royale mode : The game supports 150 players in the same field, and the gameplay is similar to mainstream battle royale games such as "Apex Heroes" and "PUBG". Players need to collect weapons, equipment, and survive to the end in the open world of cyberpunk.

PvE+PvP fusion: In addition to the traditional battle royale gameplay, the game also has narrative-driven PvE tasks, where players can complete plot tasks in the open world, affecting the overall ecology of the game. After the mission is completed, players can receive unique NFT rewards, which have collection value and transaction value.

Blockchain economic system : Players can obtain NFT props (such as weapons, equipment, skins, etc.) through in-game tasks and battles. These assets truly belong to players and can be traded, bought and sold freely on the GUNZ chain, or brought into other compatible games to achieve real asset ownership and independent transactions .

User experience: The blockchain function is an optional option, and players can decide whether to participate in NFT transactions based on their personal needs. This not only retains the traditional gaming experience, but also provides the possibility for asset co-creation and lowers the entry threshold for players.

5｜GUNZ market prospects and challenges

》Highlights of potential:

• Revitalize the GameFi sector : Although the GameFi industry is currently facing the problems of high failure rates and low player retention rates, the market predicts that the scale of GameFi may increase to US$160 billion by 2033. With its high-quality AAA gaming experience and open asset ownership model, GUNZ is expected to break the shackles brought by traditional token incentives and become a key infrastructure to drive the industry's recovery.

• Attraction of traditional players : Combining top-notch picture quality and optional on-chain functions, GUNZ can meet the needs of both hardcore gamers and traditional players and expand the user base.

• Funding and strategic support : The $76 million financing and strong endorsement of Binance Launchpool provide sufficient marketing and liquidity support for the project, enhancing long-term development potential.

》 Challenges:

• Community and Player Concerns : There are a large number of project failures, player churn and community questioning in the history of the GameFi field. GUNZ must improve user stickiness and trust through the continuous launch of high-quality content and efficient user services.

• Market fluctuations and regulatory risks : Volatility in the overall crypto market and changing regulatory policies in countries may have an uncertain impact on token value and project development.

• Token unlocking risk : If the subsequent token unlocking arrangements are opaque or released too quickly, it may trigger market selling pressure and have an adverse impact on short-term prices.

6｜How to participate and obtain GUN tokens

Users can participate in GUN token mining through the Binance Launchpool platform:

• Supported assets : BNB, FDUSD, USDC

• Reward ratio : 80%, 10%, and 10%, respectively, and the maximum per hour personal reward is 444,444, 55,555, and 55,555 GUN respectively

• Event time : 08:00 on March 28, 2025 (East Eighth District time) to 08:00 on March 31, 2025 (East Eighth District time)

• Listing time : 21:00 on March 31, 2025 (East Eighth District Time), trading pairs include GUN/USDT, GUN/BNB, GUN/FDUSD and GUN/TRY

Although Binance Airdrop has ended, the project has provided mission rewards through the Zealy platform, and everyone can earn additional GUN tokens by completing social, wallet and game access tasks.

7｜Conclusion

With its AAA-level game quality, innovative asset ownership mechanism and strong financial and market support, the GUNZ project demonstrates great potential to revitalize the GameFi sector. Through the high-quality game "Off The Grid", GUNZ is expected to attract traditional and Web3 players, but will also build a decentralized, player-driven healthy gaming ecosystem, opening up a new situation for the chain game industry.

However, the project still faces multiple challenges such as community concerns, market volatility, regulatory uncertainty and token unlocking risks. Investors should pay close attention to the user data, content update process and token unlocking arrangements after the project main network is online, reasonably allocate risks, and maintain sensitivity to the overall dynamics of the industry. Overall, if GUNZ can effectively respond to the above challenges, it has significant value-added potential as a key infrastructure to promote GameFi recovery in the medium and long term, and deserves continued attention and moderate participation.