People familiar with the matter: Travala.com, a tourist website supporting encrypted payment, received an informal acquisition proposal received

PANews reported on January 27 that Travala.com, a vacation website that allows users to pay with cryptocurrency, is currently in talks with potential buyers after receiving an informal acquisition proposal late last year, two people familiar with the matter revealed. negotiation. After the Binance-backed company received inquiries about the acquisition, its advisers reached out to a number of large online travel agencies, including Booking.com, one of the world’s largest online travel companies.

Booking.com reviewed the potential acquisition before deciding to abandon it, said two people familiar with the matter who asked not to be identified. However, talks with other potential buyers are ongoing, but it is uncertain whether a deal will be concluded, and the company may choose to remain independent. Travala declined to comment. A spokesperson for Booking.com confirmed that Travala had been in contact and the two parties had several calls and shared more information, but ultimately Booking.com decided not to move forward with the acquisition.

The company could be valued at more than $100 million, according to people familiar with the matter. Last year, its revenue exceeded $100 million, and revenue is expected to grow significantly in 2025. Binance has a say in whether the deal goes through. It is one of Travala's largest shareholders and has a seat on its board of directors.