Mubarak set off BNB Chain Middle East MEME trend, Zhao Changpeng and He assisted the chain

Author:Nancy , PANews

Last weekend (March 15-16), MEME coins led by Mubarak assisted BNB Chain's emotions to recover. P players who have not been active for a long time switched to the Middle East time zone and participated in the carnival closely. In this MEME hype, Binance founders CZ and He Yi have become the driving force of the craze, personally taking part in the play and creating cues. Various MEME hype materials have pushed this craze to a new level.

MGX investment popularity brings Zhao Changpeng to **the Middle

East** MEME narrative

Not long ago, Binance announced that it had received an investment of up to US$2 billion in the UAE sovereign fund MGX. This big news not only attracted widespread attention from both inside and outside the industry, but also became the strongest hype narrative on BNB Chain.

On March 13, the day Binance officially announced the investment in MGX, the official tweeted on X, with the picture showing the image of a "rich editor" wearing a Middle Eastern turban. This teasing tweet attracted the interaction between CZ and He Yi.

CZ retweeted the tweet with “Mubarak,” a word derived from Arabic meaning “blessing” or “give grace.” This word with the Middle Eastern cultural color was immediately captured by the market, and a large number of MEME coins named Mubarak began to appear in the community. But among a number of MEME tokens, CZ then forwarded a related tweet from a member of the "0x5c...46f6" community. This move was like a "human choice", which quickly formed a leading consensus in the market, and Mubarak's attention also soared.

The popularity has not diminished, and CZ threw out a deep water bomb in Binance Square - he posted a message saying "Go to meet a friend on the weekend", and attached a funny MEME picture with the theme of Mubarak and began to spread rapidly in the community.

On March 15, Binance Alpha quickly launched Mubarak. At the same time, CZ also spent 1 BNB to buy 9,161 TSTs and 20,155 mubaraks the next day, and posted a message on Binance Plaza that suspected to respond, "Do some tests on the weekend." This series of operations pushed Mubarak's hype to a climax. On March 16, CZ tweeted that "consider replacing a new avatar and soliciting interesting suggestions from the community", and mentioned that the current avatar has been used for 11 years. Combined with his frequent names of Mubarak recently, this remark undoubtedly adds more room for imagination to the MEME currency. Some people even speculate that the new avatar may be related to Mubarak's image as a rich man. In addition, Mubarak also won the $4.4 million permanent liquidity pool support provided by Binance with community support.

Compared with the on-chain PVP melee caused by CZ's announcement of the name of the pet dog "Broccoli", Mubarak's operation is smooth. "A piece of cloth above my head, I am the richest in the Middle East." From Mashallah's cultural label to the teasing of the Middle East version of CZ, to the launch of Binance Alpha and CZ's personal purchase, every step of interaction has helped Mubarak achieve viral transmission. It can be said that Mubarak's popularity is a combination of celebrity effect, cultural narrative and MEME attributes, which accurately grasps the popularity window period of Binance's layout in the Middle East.

GMGN data shows that Mubarak's market value is up to $150 million. However, according to Aunt Ai, Mubarak currently has the problem of insufficient liquidity, which may make it difficult for large holders to sell their positions without significantly affecting the price. Mubarak's current market value is approximately US$134 million, with a 24-hour trading volume of US$88.1 million, but the liquidity pool depth is only US$4.48 million, accounting for only 5% of the daily trading volume. Take the first address on the list as an example. The 13 million tokens currently held by the address are worth about US$1.618 million. If you try to sell them all at the market price, you will face slippage losses of more than US$500,000, because the current BNB depth of the liquidity pool cannot support such a scale of transactions.

In addition to Mubarak, there are many Middle Eastern narrative MEME coins that have been hotly speculated in the market. For example, a few days ago, CZ reposted the tweet "Inshallah" from many years ago and posted a photo with MGX Chairman Tahnoon, with the caption "Mashallah", which once led to the popularity of the MEME coin of the same name, but then fell sharply after the tweet was cancelled due to the cancellation of the top.

**Interactive marketing ignites community sentiment, MEME has limited

space for hype**

Mubarak's hype has ignited the sentiment on the BNB Chain chain, and Binance's trends have also become a material for market speculation, and its interactive marketing has set off waves of community crazes.

For example, on March 13, He Yi left a message on X about a tweet about the organizational structure of Binance Exchange: "Who is that person in the upper right corner? Why haven't I seen it before?" As soon as this statement was spoken, it instantly ignited the enthusiasm of the community. Many members quickly followed up and played the memes, praising their avatars into the organizational structure chart, setting off a spoof craze. Binance's official X account also joined. In addition to replacing the character in the picture with "BNB Holder", it also changed it to "Palu" in a self-deprecating way -the name "Palu" comes from the popular game "Phantom Beast Palu". The Chinese community often jokingly calls it "a cow and horse workers". This self-deprecating brand marketing and community interaction spread in the crypto circle like a virus, not only gave birth to the "bad meme" label of "Web3 Palu", but also evolved into the same name MEME currency Palu, further promoting the continuous heating of market popularity.

For example, the popular "Answer me" and "look in my eyes" video memes on the Douyin platform in recent days have also been played with new tricks by the encrypted community. There are many videos that use CZ and He Yi as the protagonists. These funny videos not only spread in the community, but even received reposts and likes from CZ and He Yi himself. The official Binance account also added interactions to further amplify the impact. The MEME currency of the same name derived from this has become another hot spot in the market.

However, from a general perspective, the vast majority of the MEME currency speculation space on BNB Chain at this stage has shown certain limitations. According to GMGN data, in the past 24 hours, the MEME coin with the highest transaction volume on BNB Chain was Mubarak, close to US$100 million, while there were only three projects with a transaction volume of US$10 million, and most of the rest were hovering below one million or even hundreds of thousands of dollars, showing the concentration of market popularity and the shortage of the long-tail effect.

In order to attract more users, Binance Wallet has also launched a six-month zero-fee transaction activity. On March 17, Binance announced that it will launch a zero-fee trading activity starting from 16:00 on March 17, 2025, applicable to all trading pairs within Binance Wallet. The event will last until 16:00 on September 17, 2025. During the event, all transactions completed through the redemption and cross-chain bridge function within Binance Wallet or the quick purchase function of Binance Alpha are exempt from transaction fees, but users still need to pay the Internet Gas fee. In addition, transactions made through third-party dApps are not within the scope of activity.

In general, in the ecological construction of BNB Chain, the "two-way rushing" between Binance and the community has become the highlight of its marketing strategy, which not only narrows the distance from users, but also injects more vitality and topicality into the ecosystem through MEME's relaxed and humorous way.