Maple Finance launches $500,000 USDC incentive program to celebrate TVL's breakthrough $1 billion mark

Maple Finance, a decentralized asset management platform, announced today that its total locked position (TVL) has exceeded US$1 billion. To celebrate this milestone achievement, Maple has launched a one-month limited-time incentive program that will give users up to $500,000 in rewards. The event revolves around its staple product, SyrupUSDC, aims to drive further growth of the product and attract more users to participate in Maple's decentralized financial ecosystem.

Simple participation method, no forced lockout

The incentive event will last from May 1, 2025 to May 31, 2025, and any user deposited into SyrupUSDC during the event will be eligible for participation. Simply deposit at least USDC on the Lend page of Syrup Finance and fill in your email address to automatically get the lottery ticket. Every 1,000 USDC deposited by the user will receive a lottery ticket. The more you save, the more votes you get, thereby increasing the chance of winning.

A total of 14 awards will be issued for the event, of which the grand prize is US$300,000 USDC, and the final winner will be announced in the first week of November 2025. Users can view their votes and participation rankings in real time through the "SyrupUSDC Incentive Program Ranking". All update information will be released simultaneously through Maple's social media, email and partner communication channels.

It is worth noting that participants only need to "hold" SyrupUSDC for six months without locking positions. This design not only lowers the threshold for participation, but also reflects Maple's balanced considerations in user-friendliness and liquidity management.

Encourage long-term participation and encourage funding stickiness

This incentive plan is not just a simple community feedback activity, it reflects Maple's strategic thinking in promoting the development of the DeFi asset management ecosystem through product design and market incentive mechanisms. “Breakthrough of the $1 billion asset management scale (AUM) marks an important milestone for Maple and highlights our rise as the first on-chain asset manager. This $500,000 USDC incentive program demonstrates the value DeFi can provide after scale – real benefits, transparent systems and user-centric experiences.

syrupUSDC aims to be the underlying asset of new on-chain financial services: Composable, capital-efficient and suitable for daily use. The event reflects Maple’s vision for a more participatory and accessible future, allowing users to actively participate in the value they help create. ”

By combining native returns with incentive mechanisms, Maple intends to increase users' enthusiasm for long-term holdings, thereby enhancing the stickiness of funds on the platform. This strategy is particularly critical for asset management agreements that want to stand out in the current competition in the crypto market.

As a structural product, SyrupUSDC combines the robust structure of traditional finance with the open advantages of DeFi, and is suitable for institutional investors and retail users. The launch of this incentive activity is to expand its user base, increase the scale of USDC deposits within the agreement, and thus consolidate Maple's leading position in the field of on-chain asset management.

Maple Finance: The leader in DeFi native asset management

Since its establishment in 2021, Maple has always focused on building an on-chain asset management ecosystem with DeFi as the core. Its team has rich experience in traditional finance and encryption fields, and has now launched a financial product system covering multiple modules such as mortgage loans, Bitcoin income, and structural products.

Maple's platform governance is driven by its native token $SYRUP, which users can participate in platform governance by pledging the token and share income in protocol growth. This incentive plan may also lay the foundation for more community incentive plans based on the $SYRUP mechanism in the future. In the future, this mechanism of "holding is participation" may evolve into a quarterly or long-term community incentive program, which will continue to promote the steady growth of SyrupUSDC and the entire Maple ecosystem.