He Yi: My MEME study notes

Author:He Yi

1. Subculture: From the edge to the middle of the stage

Expression is a commonality among human beings. Good MEME can cross cultural maps and smile knowingly. When the public's collective self-identity, emotions and subjective intentions are superimposed, unique values, semantics and presentation forms will be formed. For example, the Funeral Love Family in the QQ era, the social shaking of the mobile video era, or the Sanhe God on the edge of the post-industrial era, it will also form a unique subculture. I don’t grow up in Western culture, but I believe that every culture has a certain group and you will have deep resonance. So the subculture I mentioned earlier is very niche and outdated. It is not a good MEME expression, but it appears in some extreme form in history, with a clear image and refreshing.

In essence, no circle is really more advanced, and hippies who attend meditation classes may not be more stylish than watching stories. They like reincarnation and Star Wars are not more aesthetic than young and dandy, because the more niche the aesthetic, the less common it is. What's more, our generation has spanned the farming revolution, the industrial revolution and the information revolution. When we bump into AI head-on, chaos is the norm. All authority has been dissolved, and each idol is just like this. Meme is a silent thunder, the ultimate expression of the crowd, and the impact of subculture on mainstream culture. Therefore, being p-picked and being issued coins are also a deconstruction link, so I don’t think I deserve to be the center of MEME.

Similarly, chasing hot topics on Twitter is not the best way to discover and manufacture MEME in CZ or my reply. MEME is in your heart.

2. Who can surpass Doge?

There is only one Doge. In the first Bitcoin bull market in 2013, among countless projects trying to copy Bitcoin, they both mocked Bitcoin and counter-mocked themselves, with a smile and passionate look. The developers gave up the project, and the community has its own vitality. The community spontaneously added an important contribution to the development of crypto culture. The Chinese currency circle Gann gave Dogecoin all over the world, opening up a unique currency circle track: "Preach for the industry, rewards should be first." The BBS comment at that time was: I think you are good, you will be rewarded with 10,000 Doge coins, leaving the rewarded person in the wind in a mess. I really can't figure out how much 10,000 Doge is worth without a calculator. During the development of the crypto industry, each community has its own "Gann". Later, Elon's preference for Doge has brought subculture to the mainstream. Now, Doge is more than just a dog.

MEME is the attention economy, but not just attention. If all this is like the hot search of Twitter on the day, then everything is destined to be a flash in the pan. The great MEME does not come from celebrities who are smart, which is not enough to become a MEME. This is a worship of the superiors (whether politicians or entrepreneurs). This is not cool enough.

On the other hand, those who oppose to oppose it often have a face on the back of the extreme left head that says extreme right. People who call for decentralization are often extremely centralized, maintain critical thinking, and eliminate falsehoods and retain the truth.

Imagine someone in your group tells you to buy a hot topic of the day, and the topic will of course cool down tomorrow. If these attention can become products, beliefs, and religions, then the next Doge is possible. Even beyond Doge, who says it is impossible? Everything is possible.

3. Is long-termism outdated?

I don’t trade, but hold it for a long time because I pursue the logic of value investment and run a business, I also uphold the long-termism to build a bell or a garden.

Binance is just an infrastructure building, building a stage, and project parties and investors may win or lose. This depends on both ability, will, and judgment. There are very few top entrepreneurs, so you need to be long-term, DYOR, and you need to stop when you see it. It’s not that long-termism is outdated. Is it possible that you chose the wrong object of long-termism?

When the wind blows on the blockchain, investors have a lot of money to invest in the project. Several entrepreneurs can say that their project is worth 100M, 1B, or even 100B. Everything can issue coins, and the price and value will deviate, but the time-travel cycle will be continuous in the long run.

The market size in 2017 is not as large as it is now, and the Defi summer fund size of 21 is not as large as it is now. We have seen more excellent entrepreneurs invest in the Web3 industry. The industry scale is getting bigger and bigger, but the confidence is getting lower and lower. Many users ask why project valuation cannot return to the era of ICO. We can never go back to the past, but we are trying to make users vote for quoting, voting to deposit coins, and trying to make Web3 wallet IDO. Project parties can choose to issue low threshold and low market value. It is better to have real users to make profits than spending money to fake data and deceive themselves.

Whether it is MEME or AI, gaming or Defi, social or RWA, all kinds of flowers are blooming. I hope that after the foam at each round of air vents fades, there will be beer in the cup. Fortunately, history is always repeated. The successors will realize the cowhide of technology changing the world one by one.

I heard that many serious projects don’t want to stick to them anymore, Hi! Friends, there will always be new in the wind, but the world is driven by a very small number of people. Instead of chasing the wind, it is better to become the wind.

4. Investment advice that friends will ask

All my assets are coins, and the long-term Hold style is not suitable for most people, but one thing to refer to: make sure money.

1. Make money in the cycle, and have a rough judgment on the economic cycle and bull and bear markets. Selling in the bull market and buying in the bear market is the basic operation.

2. Any category of assets follows the head principle

3. It is recommended to allocate at least 20% of the coins. Land is an asset of agricultural civilization, minerals are hard currency in the industrial era, and leading assets in the information era. The stocks of the leading Internet companies and the heads with siphon effects;

4. Some friends say that coins with good fundamentals do not fluctuate greatly enough. If you do not leverage, or there is no chance to trade some high-risk tokens, it is recommended not to exceed 10% of your disposable assets;

5. Most of the truth is actually everyone understands it. I don’t need to talk too much, but it’s very difficult to do it, just like losing weight.

I wish everyone knows and does it.