FIFA intends to launch cryptocurrency

PANews March 9th news, according to Crypto.news, the International Football Federation (FIFA) chairman Gianni Infantino said the organization may develop its own cryptocurrency tokens. Infantino expressed FIFA’s interest in creating digital tokens to interact with fans around the world when attending President Trump’s White House cryptocurrency summit on March 7. "FIFA is very interested in developing FIFA tokens, starting from here, starting from the United States, conquering 5 billion football fans around the world." “If anyone here is interested in working with FIFA, we are here, together with the United States of America, we will conquer the world of football with FIFA tokens.”

Despite the lack of specific details or timelines, the statement suggests that FIFA is exploring blockchain technology as a potential avenue to attract fans and generate revenue. Trump responded: "The value of this token may eventually exceed FIFA. In fact, it may be a pretty valuable token." The announcement comes as FIFA is preparing for the 2026 World Cup, when the United States, Canada and Mexico will co-host the World Cup.

After the summit, a cryptocurrency called FIFA soared. The price of the token rose 357,000% in a single day, with a market value of approximately US$8.2 million. However, this token has nothing to do with FIFA.