Families join forces to take stock of Trump’s crypto ecosystem

By Pzai, Foresight News

Since the dust settled on last year’s election, Trump’s power has caused a real impact in the encryption field, not only in his high-profile support for encryption policies. In recent years, his family has made frequent moves in the cryptocurrency field. From DeFi projects to personal tokens, every move has aroused widespread attention and controversy in the market. Driven by the recent popularity of "Presidential Coin", the encryption field is also fluctuating due to such sentiments. This article briefly analyzes the “Trump” ecology.

MEME

Under the MEME ecosystem, both Trump and his wife have issued MEME coins. The TRUMP coin has reached a market value of US$80 billion in just two days, and the Trump family’s assets have surged to US$30 billion, of which 78 % is a cryptocurrency, which shows its value as "America's First Crypto President". Also this morning, the MELANIA token issued by Melania Trump also reached $12 billion. Under the Biden administration, uncertainty about encryption policies and tightened regulation have invisibly lowered market expectations for cryptocurrencies, and Trump's direct end has undoubtedly given people reassurance for the future.

DeFi

World Liberty Financial (WLFI), a DeFi project supported by the Trump family, was launched in September 2023 and aims to promote the development of decentralized finance, especially the application of U.S. dollar stablecoins. Trump himself serves as "chief cryptocurrency advocate," while his children serve as Web3 ambassadors to help promote the platform.

WLFI is an Ethereum-based DeFi platform that allows users to borrow, lend, and invest in cryptocurrencies. Its token WLFI is mainly used for governance, but it is not tradable and has low liquidity. The core goal of the platform is to establish a decentralized financial ecosystem that allows users to conduct transparent and efficient financial transactions through smart contracts while reducing dependence on traditional financial institutions. In recent days, the MEME effect brought about by Trump has also driven the sale of WLFI tokens, causing the token supply to be sold out quickly. WLFI even announced on January 20 that it would increase the supply by 5% for the public sale. quantity.

Recently, WLFI has actively purchased a large amount of mainstream crypto assets such as ETH, LINK, and AAVE, and its total position value has exceeded US$266 million. WLFI also plays an important role in cooperating with on-chain ecological projects, such as cooperating with Aave on DeFi and cooperating with Chainlink on oracle technology. WLFI also often uses applications such as CoW Swap in the transaction process. These cooperations All of them have brought a lot of "Trump effect" to partners, driving up the application layer and currency prices.

In terms of limitations, although in the operating terms of the agreement, the Trump family stated that it is not directly legally related to WLFI, critics believe that the project is an "OEM product" of the Trump family, making it possible for them to pass Profit from indirect shareholdings or partnership agreements. The non-transferability of the WLFI token crowdfunding itself has also been pointed out as potentially exposing ordinary investors to higher market risks. WLFI tokens are non-transferable and can only be purchased by qualified U.S. investors or non-residents, which limits their liquidity and market appeal to some extent.

NFT

Trump seems to be more interested in NFT than MEME. Trump previously launched NFT for the first time in December 2022, called "Trump Digital Trading Card", and then launched the "America First" series of NFT in August 2024 and the Bitcoin Ordinals protocol in January 2025. "Trump Bitcoin Digital Trading Card" NFT series. The cards are themed after Trump's image, showcasing him as a superhero, a cowboy, and more, and in some series, buyers have the chance to receive additional rewards, such as a dinner with Trump or a physical souvenir. (such as suit fragments), etc. In the market, fanatical sentiment has also ignited the enthusiasm for NFT trading. Taking the NFT series on Polygon as an example, its floor price soared to a high of 3149 POL (approximately US$1417) this week. . In the crypto market, Trump seems to be maximizing the value of MEME itself and realizing it through diversified token forms. Of course, his strong power has also given a boost to related assets.

Overall, Trump has already been involved in the field of cryptocurrency and has undoubtedly left a significant impact on the market through his MEME coin, DeFi project WLFI and NFT plans. With his representative status in politics and capital, he attracted a lot of attention and influenced market dynamics. However, this involvement has also been controversial, raising questions about transparency, compliance and potential risks for investors. The collision and integration of politics, celebrities and technology highlight the complex landscape of modern finance, and we are also looking forward to what greater wave this "crypto president" can continue to bring to cryptocurrency.