Crypto companies and sports organizations have reached 22 collaborations so far in 2025, with an average value of $4.3 million

PANews February 24th news, cooperation between cryptocurrency companies and sports organizations is increasing, from Formula One team sponsorship to football, mixed martial arts and even snooker, Theblock reported. Cryptocurrency exchanges such as Coinbase, Gate.io and XBO.com, stablecoin issuer Tether, and cryptocurrency betting sites Sportsbet.io and Cloudbet have recently signed key partnerships with sports organizations.

According to the Financial Times, citing marketing agency SportQuake, 22 transactions have been reached so far in 2025, with an average value of $4.3 million, compared with 18 transactions in the same period last year, with an average value of $2.6 million.

Notable collaborations include Tether's acquisition of a minority stake in Italian football team Juventus, worth approximately $50 million.

Coinbase recently entered into a partnership with Aston Martin’s Formula 1 team Aston Martin Aramco, which is paid entirely in stablecoins. The transaction value has not been disclosed. The Coinbase logo appears on the team's recently launched AMR25 car.

Gate.io also signed an agreement with Oracle Red Bull, whose logo will appear on the team’s racing cars, racing suits and the helmet of four-time world champion Max Verstappen.

Cryptocurrency exchange XBO.com recently signed a partnership agreement to become the official global sponsor of the 2025 Argentina national football team. XBO will launch special promotions, rewards and marketing campaigns featuring the team’s athletes.

Other notable partnerships include a naming agreement between Sportsbet.io and the Snooker Player Championship, and a multi-year agreement between Crypto Casino Cloudbet and the Hybrid Martial Arts Organization Pro Fighting League.