Conversation with Twinkle and Mr. Bai: Create your own cool drama universe of Web3

Introduction: A deep dialogue about Web3 short dramas and currency circle

ecology

The live broadcast started on the evening of April 18, focusing on the upcoming Web3 short drama "Black Amber of the Sea of ​​Coin Reefs", and invited Patrick, one of the producers of the short drama, as well as the actors and the well-known currency circle KOL Mr. Bai, to discuss the strategic thinking, industry observation and personal experience behind the creation of the short drama.

As the first short drama in the Web3 field with suspense crime as the theme, "Black Amber of the Sea of ​​Coin Reef" attempts to break the barriers of the circle through film and television narratives, and convey the complexity and charm of the encrypted world to a wider audience. This article organizes the in-depth answers from the two guests to questions such as platform strategy, content creation, user needs, and industry trends, and presents readers with a feast of thinking about the Web3 entertainment ecosystem.

Part 1: The strategic blueprint of the Twinkle platform - from short

dramas to comprehensive entertainment ecosystem

1. The logic of selection of short drama track: the balance between

entertainment and professionalism

When the host asked why Twinkle chose short dramas as the entry point, Patrick bluntly said: "Short dramas are the blank spot in the current Web3 entertainment track." He mentioned that although the exchange and project parties have tried film and television content, most of them lack professionalism, "the homogeneity of topics such as rebirth and time travel are serious, and the production is rough." Twinkle's goal is to create "exquisite entertainment content" through a professional team (including directors, screenwriters, lighting, and styling), which not only meets users' needs for easy access to happiness, but also conveys the core value of Web3.

Patrick emphasized that short dramas are only the first step in Twinkle's layout, "in the future, it will expand variety shows, talk shows, long videos and even online concerts." The platform plans to build a "comprehensive video ecosystem" covering multiple dimensions such as education, entertainment, and user creation. Regarding the planning of long videos, he said: "Netflix's Web3 documentary is an important reference, but at this stage, we need to concentrate resources to polish short dramas to ensure that every work is excellent enough."

2. Core functions and cooperation models: from viewing and participation

to ecological co-construction

Twinkle's current core functions include short drama viewing, KOL voting, task sections and event planning. Patrick revealed that in the future, the gameplay of "entertainment and profit" will be introduced, such as combining airdrops or NFT reward mechanisms. In addition, the platform plans to open up cooperation and invites project parties to integrate the brand into the short drama plot, "the real project appears in the drama, rather than simply replacing the name." This in-depth linkage can not only increase project exposure, but also enhance user immersion.

Regarding the cooperation threshold, Patrick said: "Whether it is GameFi, NFT or DeFi projects, as long as it is in line with the plot, proposals can be submitted through the official website or official Twitter." He specifically mentioned that users are not only audiences, but also participants, and "offline meetings, guest performances and other plans are under preparation."

Part 2: Mr. Bai’s past of currency circle and his experience of

participating in short dramas

1. From a trader to an actor: Challenges and gains from cross-border

attempts

Mr. Bai plays a "technical flow trader" in the play. He admitted that the process of participating in the show is full of freshness: "The lines involve professional trading details, such as the frequency of keyboard typing - in reality, traders do not operate frequently, but the dramatic performance is needed in the play." He laughed and said that although the role is a "supporter", the professionalism of the shooting team impressed him, "lighting equipment is transported in one car."

When asked whether he was drawing inspiration from his own experience, Mr. Bai said: "The calmness and strategy of traders in the play do reflect the real trading scene. But the ups and downs of the currency circle are much more exciting than the script - 312 plunge, institutional storm, and hacker incidents. These classic plots are worth adaptation."

2. Fixed investment strategy and industry observation: From wild growth

to compliance transformation

As an "old leek" who entered the circle in 2017, Mr. Bai shared his investment philosophy: "Fixed investment is the only strategy that will make me profit in the long term." He began to invest in Bitcoin publicly in 2021. Despite experiencing fluctuations from $37,000 to $15,000, he still insisted on "high- position belief rather than gambler-style operations." Regarding the current market, he believes that the dividend period has passed, "the industry has entered the compliance stage, and opportunities are more concentrated in service tracks, such as RWA compliance, airdrop operation, etc.."

He pointed out sharply: "It is difficult for newcomers to get rich now, but the increase in capital has promoted the maturity of the ecosystem. If short stories can lower the entry threshold for novice, they will become an important 'service product'."

Part 3: Audience positioning and content innovation of Web3 short dramas

1. Audience analysis: From hardcore players to little white outside the

circle

Patrick believes that the core audience of Web3 short dramas is not only users in the currency circle, but also "even people who know nothing about Bitcoin can be attracted by the plot." He mentioned that overseas platforms currently have some easy science popularization content, but due to policy restrictions in China, hardcore content is mainstream. Twinkle hopes to break the stereotype of "Web3=coin speculation" through universal elements such as suspense and emotion.

Mr. Bai added: "Corporate users in the currency circle have a natural resonance with content. As long as they involve elements such as exchanges and K-lines, they will be spread spontaneously. But if you want to break the circle, you must solve the cognitive barriers of novice - such as how to download wallets and register overseas IDs." He suggested that Twinkle launch "zero-basic teaching short dramas" and incorporate real cases.

2. Content direction: real event adaptation and biography of characters

Regarding future subjects, the two guests have the same view: entertainment and authenticity need to be balanced. Patrick said that Twinkle's first short drama "Black Amber of the Sea of ​​Coin Reefs" focuses on suspense crimes and plans to join the "biography of the big money circle boss" in the future: "The stories of characters such as Shenyu and Wang Chun have not been discovered yet, and their experiences themselves have script value."

Mr. Bai proposed to focus on "extreme market events": "Retail investors who bought against the trend during the 312 plunge, and rights defenders who broke through the exchange after the storm - these real stories can resonate more." He opposed the routine of blindly pursuing "smooth dramas": "The aesthetics of users in the currency circle have been upgraded, and the rough narrative of getting rich no longer works."

Part 4: Industry Trends and Future Outlook

1. Opportunities and Challenges of Web3 Entertainment

Patrick pointed out that the core difficulty of Web3 entertainment lies in "how to balance decentralization with content quality." He admitted: "User creation is an ideal, but at this stage we need to rely on professional teams to control quality." In addition, compliance risks are still shackles, "domestic platforms cannot be directly promoted and need to be distributed through official websites and overseas channels."

Mr. Bai analyzed from the user's perspective: "When the market is sluggish, entertainment demand will rise. Short dramas, live broadcasts, and social interaction will become important ways for users to enjoy." He predicted that with the advancement of compliance, "new occupational forms such as remote office and on-chain employment will attract more talents from traditional industries to join."

2. Twinkle's ambition: Become the "Netflix+TikTok" of Web3

Patrick positioned Twinkle as a "comprehensive video platform in the Web3 field", which not only includes short, flat and fast entertainment content, but also gradually develops in-depth documentaries. He revealed that the platform has cooperated with well-known directors, and subsequent works will try narrative techniques that "combined virtual and real", such as embedding smart contract interaction scenes of real projects in the play.

Conclusion: Can entertainment-based narratives open up the dimensional

wall of Web3?

From hard-core cryptocurrency speculation to film and television creation, Web3 is looking for a new language to break the circle. "Black Amber of the Sea of ​​Coin Reef" is not only Twinkle's test work, but also an innovation in the industry paradigm - it tries to prove that entertainment-based content can become a bridge connecting the currency circle and the public.

As Mr. Bai said: "The value of short drama lies in service. It allows people outside the circle to see the diversity of Web3 and also allows people in the circle to find a sense of belonging." When technical narrative gradually gives way to emotional resonance, Web3 may really be able to move towards the next stop of "popularization".

Live playback link: https://x.com/i/spaces/1YqGoowjmyEGv

Note: This article is based on live discussions and does not constitute investment advice. The market is risky, so be cautious in making decisions.