Conversation with Twinkle, Alma From Cryptocurrency to Web3 Entertainment Universe

introduction

Amid the wave of Web 3.0 technology sweeping the world, the entertainment industry is undergoing an unprecedented change. Recently, the Web 3.0 short drama "Black Amber of the Sea of ​​Coin Reef" created by the Twinkle team was completed, attracting widespread attention from both inside and outside the industry. In an online interview hosted by Golden Finance, Kiki, head of Twinkle's business market, founder of TechubNews, secretary-general of the Hong Kong Blockchain Association, and host Tina, held in-depth dialogues on topics such as short drama creation, Web 3.0 entertainment ecosystem, and user participation model. This article will systematically sort out the guest's views and reveal the innovative core and future potential of Web 3.0 short dramas.

1. Innovation and Challenges of Web 3.0 Short Dramas

1.1 Participatory narrative: From the audience to the “co-creator”

The narrative of traditional short dramas is often one-way, and the audience passively accepts the plot, while "Black Amber" realizes a "programmable story" through blockchain technology. Kiki emphasized that the core of Web 3.0 short dramas lies in "openness and interaction". Users are not only viewers, but can also influence the plot direction and even the ending through voting, NFT holding, task incentives, etc. For example, the community can vote to determine the fate of a character, and users holding specific props NFTs can unlock hidden side plots. This pattern breaks the limitations of linear narrative and makes the story a "product of collective will."

Alma added: "The transparency and fairness of blockchain have injected new vitality into entertainment content. The traditional film and television industry has unspoken rules such as "bringing funds into groups", and Web 3.0 allows the audience's voting rights to truly reflect collective wishes through on-chain governance. For example, in the future, it may be possible to select actors and decide the direction of the script through voting, so as to achieve real "community co-creation".

1.2 Industry benchmark: The ambition of "Black Amber"

As Twinkle's first short drama, "Black Amber" is set in the cryptocurrency industry and integrates elements such as revenge, business war, suspense, etc. The drama alludes to real events in the industry through plots such as "deposit breakdown" and "on-chain agreement", which not only resonates with people in the circle, but also avoids directly mapping specific characters. After participating in the performance, Alma sighed: "The professionalism of the crew is far beyond expectations. The actors repeatedly fell to the ground to present a poisonous scene. This professionalism made me realize that Web 3.0 content needs to be deeply integrated with the traditional film and television industry."

2. The deep integration of Web 3.0 and entertainment content

2.1 From "consumption" to "co-creation": Paradigm transfer of

entertainment ecology

Kiki pointed out that the core of Web 3.0 entertainment is "content is assets, and participation is equity." The Twinkle platform plans to open three major functions:

Character NFT casting: Users can have the character IP in the play, and their popularity directly affects the holder's income;

AI customized plot: generate exclusive characters through templates, implant the main or side plot;

Virtual idol linkage: convert virtual characters in the play into on-chain assets, hold virtual concerts or fan economy.

Alma further looks forward: "In the future, the audience may be able to equip characters with props through gamified interactions to promote the plot. This is not only a technological advancement, but also an innovation in cultural production methods."

2.2 Attention Economy: The Way to Break the Damage in Web 3.0

From the perspective of industry cycles, Alma has now shifted from "white paper financing" to "attention economy". She took Meme coins (such as Dogecoin) as an example to illustrate that visual and interactive content is easier to build community consensus. "The 3D and programmable characteristics of short dramas can intuitively convey project culture and enable users to change from 'bystander' to 'community of shared future'."

2.3 Exploration of commercialization of short dramas

Regarding the profit model, Kiki revealed that Twinkle will try the "WatchtoEarn" mechanism. Users can obtain airdrop rewards by completing plot tasks, or obtain producer rights by pledging tokens, and participate in content sharing. In addition, the platform plans to introduce advertisers to cooperate to naturally implant brand content into interactive nodes to realize the positive cycle of the "traffic income community".

3. Women’s Empowerment: The Social Value of Web 3.0 Short Drama

3.1 Breaking the Prejudice: A New Stage for Female Entrepreneurs

Regarding the problem that women are often labeled in the Web 3.0 industry, Alma bluntly stated: "Any industry close to money is accompanied by controversy, but the fairness of blockchain provides a broader space for women." She took her own experience as an example, emphasizing women's advantages in resilience and learning ability, and called on short dramas to show "female growth" rather than "historical history". In "Black Amber", female characters mostly appear with wisdom and professional images.

3.2 Education inclusiveness: Reducing the industry's cognitive threshold

Alma believes that short dramas are an excellent carrier for popularizing Web 3.0 knowledge. "It shows private key management, DeFi risks, etc. through the plot, which is more vivid and easy to understand than the white paper." She mentioned that a user lost a real case of 100 million Bitcoins due to misoperation. If it can be presented in the form of a short drama, similar tragedies may be avoided.

4. Industry trends and future prospects

4.1 From the "Myth of Rising Richness" to "Good Virtue Carrying Things"

Alma reviewed the eight-year history of the industry and lamented that "maintaining money is more difficult than making money." “Web 3.0 short dramas should convey values, not just wealth stories.”

4.2 The ultimate form of short drama: co-creation of the whole nation

Kiki revealed that Twinkle will launch the "DAO production" function, where users can participate in content production through proposal submission, voting casting, joint investment, etc. Alma even proposed the idea of ​​"personal customized short dramas": "I hope to invest in a series with myself as the protagonist and invite the community to create together. Web 3.0 should make everyone's dream of directors possible."

4.3 Cross-border integration: Two-way empowerment of entertainment and

finance

The guests unanimously agreed that the ultimate charm of Web 3.0 short dramas lies in "breaking the boundaries". Whether it is traditional film and television practitioners, blockchain developers, or ordinary users, they can find roles in the ecosystem. Kiki concluded: "We are not filming dramas, but building a playable, profitable, and co-created parallel universe."

Conclusion

The completion of "Black Amber of the Sea of ​​Coin Reef" marks the development of Web 3.0 entertainment from concept to practice. Through the sharing of Kiki and Alma, we see the infinite possibilities of content production under technology empowerment - audiences become creators, stories become assets, and entertainment becomes economy. As Alma said, "The ultimate goal of Web 3.0 is to make everyone both a user and a protagonist." In this new universe, everything has just begun.

Live playback link: https://twitter.com/i/spaces/1YpJkBpBVzMGj

Note: This article is based on live discussions and does not constitute investment advice. The market is risky, so be cautious in making decisions.