Original author: Golem, Odaily Planet Daily

Recently, the attention of a BNB on-chain Meme coin named BUBB has increased in the community because Binance founder He Yi actively interacted with him and followed him on the X platform in the early morning of March 21. According to GMGN data, after Heyi Interaction, BUBB's market value of US$2.5 million has risen all the way to US$27 million, an increase of more than 10 times. Currently, the price has fallen back a new high after a brief decline, with a market value of US$34 million.


BUBB is not a standard "Hiyisulu" but a hand-painted art style Meme coin created by @vutnerable. The Meme coin was released on the Four.meme platform in the early morning of March 20. Its market value reached up to $6 million before Heyi Interactive.

At present, the general consensus in the community is that BUBB will become the leader in art-style Meme coins on BNB Chain, filling the gap in this Meme subdivision on BNB Chain. In addition, BUBB has another important significance, and its emergence marks that BNB Chain has attracted the attention of a large number of overseas Meme players and Devs. Previously, most of the art style Meme coins were gathered and issued on the Solana chain. It also means that the BNB on-chain Meme has entered a new era, and the on- chain hotspots are gradually no longer focusing only on CZ and Heyi. More originality and stronger community attributes are rising.

BSC Meme is really different this time?

This week, Mubarak soared due to CZ's crazy mentions last weekend. On Monday, we expressed concerns about whether the "CZ-style Build" will continue to be effective. After all, judging from all aspects of the chain on February, "CZ- style Build" does not continue to keep players and funds in BNB Chain (Related reading: In the winter of Meme, can CZ-style Build make BNB Chain rejuvenate first?).

Data level: The popularity has not diminished for a week

But after a week of observation, it was unexpected that the popularity of BNB Chain on the chain did not fade away at the data level. Although there has not been much change in TVL and on-chain activity, DEX trading volume and data from the main Meme issuing platform Four.meme are more eye-catching.

Judging from the DEX trading volume first, Artemis data shows that since March 14 (the early stage of Mubarak’s popularity), BNB Chain DEX trading volume has been ahead of Solana, Ethereum and Base every day.


At the same time, according to DeFiLlama data, BNB Chain DEX trading volume reached US$14.22 billion in the past week, ranking first in blockchain, while Solana fell to Ethereum and ranked third; BNB Chain's main DEX PancakeSwap also became the DEX with the highest trading volume in the past week.


Let’s look at the Four.meme data. According to Dune data, the current total revenue of the Four.meme platform exceeds 6266 BNB (about 4 million US dollars), and according to the last statistics (March 17), it increased by about 1.5 million US dollars. The number of daily independent users, daily tokens and daily transaction volume of the platform also showed overall growth in the past week.


Based on the above data, BNB Chain's Meme boom is more active on-chain compared with TST and CZ pet dogs in February, and its attention has not subsided within one to two days. Of course, from another perspective, official support also contributed. This week, Binance co-founder He Yi further increased his activity on social media and actively interacted with the community and project parties. Today's BUBB's popularity is a vivid example.

At the same time, the first voting and coin listing event launched by Binance on March 20 not only mobilized the enthusiasm of various Meme communities in the short term, but also forcibly extended the expectation of BSC Meme spot stock to March 27. As long as the community can see hope, the popularity of BNB chain Meme will not fade quickly.

New narratives emerge, no longer relying on He Yi and CZ

In addition to the good-looking data on the chain, the narrative point of this Meme craze is gradually no longer focusing on He Yi and CZ. In February, both TST and CZ pet dogs are strongly bound to CZ, and Mubarak also had this feature last weekend. But if a Meme ecosystem wants to develop healthily, it cannot just rely on the founder to call orders, but requires Meme with higher community autonomy and better originality.

This week, the autonomy of Memes on the BNB chain is increasing. In addition to the hand-painted art style Meme coin BUBB mentioned at the beginning of the article, the BNB Chain Zoo series is also rising. The Meme coin ALANDALDS in this sector is currently at a high price, with a market value of about 1.2 million US dollars.

The above trends may indicate that this time BSC Meme is really different this time?

Write to the end

But some people believe that these are just superficial illusions, and the good-looking data on the chain in a week does not indicate any problem. At the same time, Meme coins such as BUBB and ALANDALDS are not actually separated from the influence of Heyi and CZ, and the two are still attracting attention because of this.

In essence, Memes on BNB Chain are still divided into two categories. One is the Meme concepts that are directly related to CZ or Heyi, and they actively promote and mention, such as Broccoli, Mubarak, etc.; the other is the Meme concepts that CZ and Heyi interact or may be interested in, such as BUBB or AI and other styles of Meme.

In any case, in the overall crypto market this week, BNB Chain's Meme and Binance wallets are among the few things that can touch players' hearts. Some people are telling the story of getting rich, and some are still watching. How long will the Meme craze of BNB Chain last this time, and what will happen next week, let's continue to observe.