Binance Global User Survey: 45% of Respondents Will Enter Crypto in 2024

Author: Binance

Compiled by: Deep Wave TechFlow

Main points

• Binance recently completed a global user survey, with 27,230 users sharing their thoughts on the current crypto market and their outlook for 2025.
• 19.39% of the respondents believe that cryptocurrency regulation will be stricter in 2025; 23.89% are optimistic about the development of AI Token and believe that it will become the main driver of market growth. This shift in perspective could herald broader mainstream adoption and technological innovation.
• Nearly 45% of respondents will enter the crypto field in 2024, but users’ daily trading activity remains high, with 31.09% of users maintaining regular transactions.
• Among Binance products, spot trading is the most popular, with 25.89% of users frequently using it; followed closely by Binance Earn and Binance Convert, with usage rates of 25.34% and 17.33% respectively.

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As 2024 draws to a close, we surveyed Binance users to understand the community’s views and expectations for the future development of cryptocurrencies. The survey attracted more than 27,000 users from six continents including Asia, Australia, Europe, Africa and Latin America, providing valuable insights into cryptocurrency popularity, regulatory changes and user behavior trends. Here are some of the key trends revealed in the survey.

What to expect from the crypto market in 2025

Many users believe that the crypto industry will become more mature and closer to real life in the coming year. 19.39% of the respondents expect that the supervision of cryptocurrency will be further strengthened; 16.1% believe that traditional financial institutions and institutional investors will be more involved in the encryption market; in addition, 16.51% of users are optimistic about the application of blockchain technology in real life application prospects.

AI Token may lead a new trend in the market

Among emerging fields, AI Token is considered to be the most potential market driver in 2025. 23.89% of the respondents stated that they believe AI Token will become the main force driving market growth, showing users’ high expectations for its future development. Memecoin ranked second with a support rate of 19.09%, followed by DeFi Token and Layer-1 Token, accounting for 12.37% and 12.28% respectively. It should be noted that these data only reflect user opinions and do not represent Binance’s official opinions, nor do they constitute investment advice.

The most popular crypto assets: Memecoin, Bitcoin and BNB

Among the crypto assets most commonly held by users, Memecoin tops the list with a holding rate of 16.1%. Bitcoin follows closely behind, accounting for 14.44%, while Binance’s own BNB ranks third, accounting for 14.23%. Interestingly, BNB’s holdings exceed those of Ethereum (ETH), which accounts for 10.95%. Other mainstream Layer-1 Tokens account for a total of 10.38%. This shows that Memecoin is not only a popular asset currently, but also one of the categories that users are most looking forward to in the future.

New users: cautious but active

The survey results show that there will be a large influx of new users into the crypto market in 2024. Nearly half (45%) of respondents are joining the market in 2024, with 24.52% entering within the past six months and 20.60% within the past year. Although many new users are still in the exploratory stage, 41.86% of users already have one to five years of trading experience, reflecting a balanced distribution of new and old users within the Binance community.

Additionally, 43.97% of users allocate less than 10% of their total assets to cryptocurrencies, while 24.33% have 10% to 25% of their wealth in crypto assets. Notably, 31.09% of users trade daily, while 22.91% trade once a week, indicating that trading activity remains active.

What motivates users to join the crypto market?

The survey also revealed the main reasons why users enter the crypto space. 22.4% of respondents stated that the potential for rapid appreciation of digital assets is their primary motivation; 18.78% of users are attracted by decentralization and financial independence; in addition, 17.16% of users believe that the speed and convenience of cryptocurrency transactions is an important factor in attracting them.

Binance Product Preferences

Surveys show that Binance spot trading is the most popular product among users. Among the 27,000 respondents, 25.89% stated that spot trading is their first choice; followed by Binance Earn, with 25.34% of users using its functions to increase asset returns; Binance Convert ranked third with a usage rate of 17.33%. The data reflects how Binance users utilize the platform to meet their diverse financial needs.

Summarize

This global survey provides us with valuable insights into user preferences, expectations and behaviors as we move towards 2025. The cautious but active attitude of new users, combined with the long-term confidence of experienced users, demonstrates the increasing maturity and strong resilience of the crypto market.

As trends such as increased regulation, accelerated adoption, and innovative blockchain applications continue to develop, Binance will continue to provide users around the world with the tools and resources to help them succeed in this rapidly changing environment. We look forward to working with the community to welcome a new year full of technological innovation and financial freedom!