Binance Alpha: A list of previous TGEs, airdrops and earnings

Reprinted from jinse
05/27/2025·12DSource: [Binance](https://www.binance.com/en/blog/ecosystem/discovery-access- rewards-and-superior-ux--heres-how-binance-alpha-enhances-the- web3-experience-2557761956061660812) ; Translated by: AIMAan@Golden Finance
Key points:
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Binance Alpha has revolutionized Web3 engagement by integrating on-chain discovery and transactions directly into Binance Exchange, allowing daily users to use without a separate wallet or processing gas fees.
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Through exclusive token generation events (TGE) and airdrops, the platform allows users to access high-potential Web3 projects in advance, providing huge reward potential and setting new standards for user priority participation.
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By launching Alpha Points, Binance Alpha ensures more equitable access to exclusive opportunities, rewards for active participation and drives a surge in user engagement and transaction volume.
According to Dune Analytics, on May 19, 2025, Binance Wallet’s daily transaction volume reached an astonishing $5 billion, accounting for 95.3% of the 12 mainstream wallets. This growth is largely due to Binance Alpha, an early exploration platform integrated into Binance Wallets and Exchanges, which enables users to engage before high-potential Web3 projects become widespread. The platform also allows participants to benefit from exclusive token generation activities (TGE) and airdrops that have shown great potential for reward. Here’s why Alpha’s success is not just a one-time surge, but the fundamental shift in how people participate in Web3.
Interaction with decentralized networks
One of the biggest obstacles to Web3 adoption over the years was the reality (or commonly thought to be) complexity of using on-chain tools: bulky interfaces, the need to manage wallets, deal with gas fees, and browse unfamiliar ecosystems.
Binance Alpha is changing this situation. With the 2.0 version update, Alpha introduces the power of on-chain discovery and trading directly to the Binance trading platform, eliminating trading friction and bringing early investment opportunities to a wider range of users. Users now conduct on-chain transactions without a wallet, and can complete transactions in just a few clicks without worrying about Gas fees or technical barriers. This is the first time that ordinary users can explore and participate in Web3 transactions as easily and confidently as they do in traditional transactions.
For Winson Liu, global head of Binance Wallet, the surge in transaction volume marks a shift in how users participate in Web3: “Binance Alpha is redefining how users discover early projects and get real rewards – we are setting new standards for users to prioritize Web3 participation.”
Binance Alpha: TGE and airdrop earnings at a glance
The powerful ability to discover and get the first to experience tokens before listing is a real differentiated advantage. Binance Alpha has proven to be a promising pre-coin discovery tool: Since its launch in December 2024, 18 tokens have been launched on the Binance Alpha platform on the Binance Spot Platform, accounting for 43% of all newly launched tokens during the same period, of which about 10% of the tokens launched on the Binance Alpha platform have been launched on the Binance Exchange. Although the online rate is not guaranteed, few tools can bring high-potential assets into the horizon of cryptocurrency users like Binance Alpha.
As of May 16
Many projects choose Binance Alpha platform to host token generation activities (TGEs) exclusively, thanks to its strong liquidity and user engagement. Therefore, users can be the first to participate in high-potential Web3 projects at preferential prices. In 15 TGEs launched through Binance Alpha in 2025, the average purchase price of participants is almost 8 times lower than the first-day closing price.
As of May 16
Nevertheless, the virtuous cycle of Web3 participation brings more value to Alpha users. The platform also rewards active participants through regular airdrops. Since early May, Binance Alpha users have received 8 token airdrops, and each user has received a total of US$1,076 airdrops based on the first-day closing price.
Alpha Points: Fair access, better participation
As demand for Binance Alpha Exclusive Token Issuance (TGE) continues to grow, we have launched a points-based system: Alpha Points to ensure a fairer way to access and reward real users for participation. The scoring system prioritizes active users based on the user's Alpha token purchases, transaction volumes, and asset balances supported by Binance Wallet and Exchange.
Alpha points are rolling in a cycle of 15 days to determine whether the user is eligible for TGE and airdrops. In May 2025, we enhanced this system and added a consumption mechanism: now users can consume points when they confirm participation, thus changing Alpha points from passive scores to active access credentials.
“By rewarding active participation, we provide loyal users with a more equitable avenue to get access to high demand – while expanding the Binance Alpha version to support more outstanding Web3 projects,” Winson Liu shared.
The impact of Alpha points is immediate and obvious. On April 25, the day the mechanism was launched, the number of active users of Binance Wallet soared by more than 58%, from 44,967 to 71,228 – the highest of all mainstream cryptocurrency wallets, according to Dune data. Trading volumes more than doubled, jumping from $48.46 million to $118 million in just 24 hours. The significant increase in participation has inspired users' initial enthusiasm and laid the foundation for the expansion of the Alpha program, attracting more Web3 projects with great potential, thereby further enhancing user utility.
The final thought
We will continue to work to expand the Alpha ecosystem, work with top Web3 projects, and strengthen incentives to promote more meaningful user engagement and improve participants’ rewards. We are always committed to providing users with richer access channels, richer rewards and more practical features.
Binance Alpha plans to redefine the Web3 experience. By eliminating traditional on-chain friction and combining early access with tangible rewards, the Alpha program makes the decentralized network more intuitive, easy to use and worth the money for users around the world. It is creating a more inclusive, rewarding, user-friendly Web3 portal. As we continue to expand the scale of our plans, our focus is always clear: empowering users, improving access experience, making it easier to participate in the future of finance and harder to miss.