A hot manufacturing machine on the chain? The future of content distribution and decentralized entertainment

Preface:

Today, as the content industry undergoes profound changes, Web3 short dramas are becoming a new bridge connecting digital assets and mass entertainment. In Space, sponsored by Golden Finance, Neo, senior researcher of Tron Ecology, and Kiki, marketing manager of Twinkle, had a wonderful conversation about how infrastructure and content narratives collided deeply, revealing the new possibilities of the short drama track in the Web3 era.

**1. Market explosion: Short dramas become a new engine of the content

industry**

The event showed a set of shocking data at the beginning of the event: the size of the Chinese short drama market in 2024 has exceeded 50.4 billion yuan, and is expected to soar to 65 billion yuan in 2025, surpassing the box office of traditional movies. At the same time, the blockchain infrastructure field has ushered in a key breakthrough - starting from May 15, 2025, the total circulation of USDT on Tron Chain has officially surpassed Ethereum and became the world's largest stablecoin issuance network. This dual wave of technological foundation and content consumption upgrade paves the way for the rise of Web3 short dramas.

2. Infrastructure: How Tron empowers content assetization

Neo analyzes the four core advantages of Tron ecosystem from the underlying technology:

1. High performance and low rate: Tron network supports ultra-high TPS throughput, with a single transaction cost of only a few cents, perfectly adapted to high-frequency content interactive scenarios.

2. Stablecoin instant settlement: TRC20 USDT/USDC supports unlimited payments of 7×24 hours, ensuring the settlement efficiency of content subscription, rewards and other scenarios.

3. Mature DeFi ecosystem: Content project lending, income distribution and liquidity mining can be realized through the JustLend protocol

4. Smart contracts and NFT standards: TRC721/1155 standard provides transparent and traceable rights confirmation solutions for short drama copyright

Regarding the release of short dramas, Neo proposes six major chain application scenarios:

"Each episode of the short drama can be minted as an NFT, and holders have exclusive playback rights and collection rights. The audience uses stablecoins to purchase full-series passes or single-series viewing rights, and the prop system realizes the sharing of profits between creators and users through TRC1155. More importantly, the project can initiate USDT loans through JustLend to solve the production costs, and ultimately achieve automatic distribution of benefits through smart contracts."

**3. Decentralized distribution: Building a new paradigm for content

dissemination**

When exploring the on-chain content propagation path, Neo painted a complete technical blueprint:

1. Content proof: The script video generates a unique hash value through IPFS storage and is written to the Tron Main Network with the creator DID

2. Multi-chain NFT issuance: double-chain mapping of copyright NFTs in Tron and BitTorrent Chain to improve censorship resistance

3. Node distribution: Use BTFS network to realize global node distributed content distribution

4. WebTorrent technology: Realize centerless server playback through P2P mode

5. Multi-chain payment: The unified wallet supports multi-chain asset payments such as TRX/ETH/BNB, and intelligently recommends the optimal channel.

6. Automatic accounting: Smart contracts distribute revenue to creators, actors and community addresses in real time according to preset ratios

"The key to this system is to establish a fully transparent closed loop from content creation to value distribution, so that every participant can become an ecological co-builder." Neo emphasized.

4. Copyright Revolution: Blockchain reshapes creative rights

Faced with the copyright challenge of scaled short dramas, Neo proposed a triple solution:

1. Hash proof storage + timestamp: Highly bound to the wave block through IPFS hashing, realizing tamper-free authentication of creation time and identity

2. NFT copyright stratification: cast scripts and films into NFTs at different finer levels (such as legend/epic/normal level), corresponding to different copyright rights and interests

3. Smart contract authorization: Preset authorization templates such as secondary creation and commercial use in NFT contracts, and automatic authorization will be triggered by payment.

4. DID identity binding: Creators connect with off-chain KYC through decentralized identities to eliminate identity theft

"Only when the actor's performance data and the editor's creative clips are all put on the chain through hashing, combined with NFT-based copyright management, we can truly establish an ecosystem that respects the value of creation." Neo added.

5. Content frontline: Twinkle ' s narrative experiment

Kiki shared Twinkle's practical exploration: "Our first short drama "Black Amber" has been completed, and the audience's mechanism to determine the plot direction through voting has aroused strong response. This is not a simple viewing behavior, but an immersive experience created by content on the link and users - completing tasks can get points that affect the fate of the characters, which is a popular expression of the Web3 concept."

Twinkle's future plans are diversified:

1. Short drama upgrade: The new season will incorporate elements of real Web3 event adaptation

2. Light variety show development: prepare for interactive programs such as on-chain love variety shows, and guests complete the Web3 challenge task

3. Amateur Narrative: Launching the "Chain People" series, inviting entrepreneurs and community volunteers to tell real stories

4. Ecological customization: Design plot breakthrough tasks for exchanges and public chains, and users can obtain NFT rewards through on-chain interactions.

"We should not be a high-level concept packaging, but present the most realistic ecological soil of Web3." Kiki emphasized that authenticity is the core of the content. "When the audience sees that ordinary users change their destiny due to on-chain transactions, and community volunteers become consensus leaders, this is the most infectious narrative."

6. Compliance and the Future: Web3 Content Infrastructure Blueprint

At the compliance level, Neo explains Tron’s global strategy in detail:

Establish a network of compliance teams covering North America, Europe and Asia

Track the evolution of global regulatory policies such as MICA and SEC in real time

Using third-party KYC/AML solutions to achieve risk stratified management

Ensure transparency on-chain through multi-signature hosting and smart contract audit

"Our vision is to become the underlying operating system of the value Internet and provide a safe and efficient soil for content assetization," Neo concluded.

Conclusion: Finding a sustainable balance point

Web3 content needs to find a sustainable balance between business model, user experience and creator rights. The current exploration has begun to show its dawn - from the stablecoin payment network and compliance framework built by Twinkle to the user innovation model practiced by Twinkle, the path of "content-on-chain user interactive asset rights confirmation" has gradually become clear.

As more creators join the on-chain creation, governance and account division system, Web3 short dramas are moving from proof of concept to scale. When the technical foundation and content narrative are deeply connected, those imaginations about NFT voting decisions, cross-platform airdrop interactions, and real-time revenue sharing are taking root and sprouting on this new continent of value Internet.

Live playback link: https://twitter.com/i/spaces/1kvKpyWDABZGE

Note: This article is based on live discussions and does not constitute investment advice. The market is risky, so be cautious in making decisions.