Gate.io's four new products: from early layout to continuous returns, unlocking a new investment paradigm in one article

In the cyclical wave of the crypto industry, new stock issuance has always been one of the important strategies throughout the bull and bear market. It not only carries users ' desire for early dividends, but also reflects the comprehensive strength of platform screening capabilities, resource integration capabilities and product design capabilities.

But in reality, pain points such as information asymmetry, high entry threshold, complex profit paths, and limited liquidity of capital have discouraged most users. As the world's leading digital asset platform, Gate.io takes "maximization of user value" as the core starting point and launches four major new product matrices covering the entire link of "investment-interaction-coin holding-return", breaking the fragmented fragmentation of traditional new product divisions and creating a new new product paradigm with low threshold, high efficiency and high certainty.

This matrix not only reconstructs the path for users to participate in new issuance, but also builds a complete operational closed loop from traffic acquisition, user conversion to value precipitation, providing a new solution for user growth and project cold start.

Starting from the "new issue dilemma": User needs to reconstruct the new

issue logic

In traditional cognition, new purchases often mean "luck game" and "information betting":

• The early threshold is high : the early share of high-quality projects is monopolized by large funds, and small and medium-sized users have no way to intervene;
• Highly opaque information : the project background is difficult to verify, and the authenticity is difficult to distinguish;
• Unreasonable locking rules : poor liquidity and low user capital efficiency;
• The fragmented subscription experience is: the investment tools are scattered and there is a lack of unified strategic guidance.

Based on the platform's many years of experience in issuing and operating new coins, Gate.io focuses on the core demands of users, focusing on the four major goals of convenient participation, diversified risks, clear returns, and retention drive, forming a product closed loop with Launchpad, CandyDrop, HODLer Airdrop, and Launchpool as the core, providing new participants with a full-cycle path from "investment-interaction-coin holding-return".

Gate.io's new matrix "Four Major Engines": Linking the user's full life

cycle value

1. CandyDrop: Lightweight airdrop engine starting from 0

CandyDrop is an interactive airdrop platform designed by Gate.io to lower the threshold for user participation. Users can obtain "candy" by completing simple tasks (such as transactions, recharges, and inviting friends), and participate in the lottery to divide new project tokens.

Highlights of product value:

• Zero fund threshold : Users can participate without holding positions or pledge, lowering the threshold for cognition and operation.
• Flexible task design : multi-dimensional interactive paths to improve user activity and platform stickiness.
• Social-driven growth : The invitation mechanism opens up a closed loop of social communication, and the cost of user growth has dropped significantly.
• Strong activity and normalized operation : high frequency of updates, cover massive projects, and maintain community popularity.

Data performance:

In the past CandyDrop activities, users' share amounts reached nearly 60,000 US dollars, showing extremely strong project popularity and conversion power.

2. HODLer Airdrop: Breaking the "coin holding" mode that breaks the

pledge lock

Most traditional airdrops require locking or pledging assets, which not only have high thresholds, but also lose liquidity. Gate.io HODLer Airdrop first created the "no lock-in position and enjoy airdrop" model - you only need to hold 1 GT to get high-quality project airdrop rewards and support participating in multiple projects at the same time.

Highlights of product value:

• The threshold is extremely low : Holding 1 GT can automatically unlock the short investment space, helping users "make money while lying down".
• Long-term value-driven : long-term holding incentives for binding the platform's native assets GT to enhance ecological stability.
• Synchronous profits of multiple projects : One GT enjoys multiple airdrops, building a closed loop of "mining by holding coins".
• Automatic distribution, no operation required : zero interaction cost, optimize user participation experience.

Data performance:

• Total cumulative airdrops: $32,671,000+
• Covered number of participants: 372,300+
• Cumulative number of supported projects: 222

HODLer Airdrop is not only a stable source of income for users, but also a core tool for the growth of GT's ecological value.

3. Launchpool: A asset value-added channel that takes into account

flexibility and high returns

Launchpool is a token staking mining platform provided by Gate.io. Users can obtain new project token rewards by pledging mainstream assets or platform coins (such as GT, USDT, ETH, etc.).

Highlights of product value:

• Flexible asset allocation : supports multiple currencies to meet the participation of users with different asset preferences.
• High APY potential : Early-stage project pledge returns can be much higher than the market average, with high returns elasticity.
• Double gain structure : while holding coins to generate interest, collecting new coins at the same time, reducing the impact of market fluctuations on returns.
• Long-term user retention driver : bind user behavior through revenue and strengthen platform ecological precipitation.

Data performance:

• Number of online projects: 140+
• Cumulative mining + airdrop reward: $14,000,000+
• Peak APY project exceeds annualized 500%+

Launchpool has opened up the channel between medium- and long-term holdings and SGD returns, becoming a user's "asset multiplier amplifier".

4. Launchpad: Value finder for quality projects and early tickets for

users

Launchpad is an innovative exchange token issuance platform launched by Gate.io. Users participate in the issuance of early-stage high-quality project tokens through holdings or subscriptions to obtain early dividends.

Highlights of product value:

• Strictly selected mechanisms to ensure project quality : cover multiple dimensions such as technical audit, team background, track popularity, compliance standards, etc., and comprehensive risk control review.
• Fair subscription mechanism : adopt step-by-step or lottery subscription to effectively avoid whale monopoly and ensure the fair participation rights of ordinary users.
• Excellent historical performance : Many projects have excellent growth performance after they are launched, forming benign expectations and strengthening the platform brand effect.

Market performance:

The average subscription return of Gate.io Launchpad project is significantly better than the industry average, with a steady long-term performance and is widely trusted and participated by global users. It has gradually become a "brand endorsement platform" for early cold launch of high-quality projects in the crypto industry.

Gate.io The underlying logic of the new ecosystem - Why choose Gate.io?

The leading point of Gate.io's new-new system is not only lies in the number of products or operating thresholds, but also in the system design thinking behind it: taking platform credit as the cornerstone, user behavior as the core, and product collaboration as the path to build a closed loop of user asset growth that can truly "introduction-conversion-precipitation-fission".

Advantages of platform infrastructure: triple guarantees of trust, resources and efficiency

Safety endorsement: twelve years of operation, no major safety accidents

• In the crypto industry, platform credit is the most important underlying guarantee for users to participate in first-level investment. Since its establishment in 2013, Gate.io has always maintained a record of 0 major security incidents, has a complete risk control, compliance and reserve audit mechanism, and is the "trust center" for the interaction between new asset custody and funds.

Traffic and resource advantages: the top 3 global comprehensive ranking exchanges, gathering massive high-quality projects

• As the top three comprehensive exchanges in the world, Gate.io brings together a large number of active users and institutional resources and is an ideal scenario for the first launch of high-quality projects; the airdrop value is significantly higher than that of small and medium-sized platforms, effectively enhancing users' enthusiasm for participation.

The operating system is complete and unified, and the product portfolio has no breakpoint interaction

• From user registration, task execution, new investment participation, asset acquisition to subsequent transactions and reinvestment, there is no need to jump to other platforms or manually operate the entire process, which greatly improves user participation efficiency and re-investment momentum.

Build a product matrix design of "user value closed loop"

The core reason why the Gate.io new product is that the Gate.io new product has different functions but coordinated each other, and jointly supports a complete user value path, realizing a positive cycle from first contact, to continuous participation, and then to active sharing.

Starting with "early participation" - Launchpad

• Launchpad is positioned as the first contact point for users to contact projects. Through fair and transparent subscription methods, it provides users with low valuation and high potential early investment opportunities, which is the starting point for value discovery and user introduction.

To "Asset Value Addition and Compounding" - HODLer Airdrop + Launchpool

• Users can obtain subsequent continuous airdrop returns through HODLer Airdrop, and further increase their holdings through Launchpool staking, realizing the "after-sleep value-added" of assets. This not only enhances user stickiness, but also promotes the long-term value circulation of platform tokens (GTs) and project tokens.

Ultimately leads to "social spread" — CandyDrop

• CandyDrop is the fission engine in the entire closed loop: it uses 0 threshold tasks + airdrop rewards as incentives to drive users to actively share, invite and convert new users, and is an important channel for the platform to coldly launch new projects and obtain new traffic.

This mechanism enables every participating node to have the internal motivation to transform to the next stage, forming a positive ecological flywheel of "new users influx-asset precipitation-community fission".

Conclusion: Seize the initiative and lay out the next encrypted air

outlet

Looking at the current crypto market, with the recovery of the market and the emergence of new public chains and new narratives, "early cognition + rapid participation" is becoming the core strategy for users to obtain excess returns. Relying on its own safe and stable trading system, rich first-line project resources and new product matrix, Gate.io has created a closed-loop platform for users that can "seize opportunities" and "lock in profits", optimize the new investment experience, and let the early dividends of high-quality projects truly return to users.

The current popular new star project Puffverse (PFVS) has been logged on Gate.io Launchpad. As a new narrative representative of the integration of Web3 games and virtual worlds, Puffverse has a broad growth space and a strong community foundation. The project has received the support of many top institutions and plans to build a cross-platform, highly immersive meta-universe entertainment world. Don’t miss the valuable opportunity to participate in the early stages – join Gate.io Launchpad now to seize the initiative and plan for the future.

Disclaimer

This content does not constitute any invitation, solicitation, or suggestions. You should always seek independent professional advice before making any investment decisions. Please note that Gate.io may restrict or prohibit all or part of services from restricted areas. Please read the User Agreement for more information, link: https://www.gate.io/zh/user-agreement.